Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. 1) Nike: Just Do It.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Google Health Close To Launching? Atlanta, Seattle and Boston. So Barry Schwartz made one.

Referrals 95

Referrals Hospitality Launch Engineering 95

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. the New York Times) to sell fake ad inventory.

E-commerce 98

E-commerce Commission Campaign Niche 98

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. ” The ads were submitted to the awards circuit during 2013 and 2014. 1) Vodafone Fakka.

Campaign 75

Campaign Gambling Hospitality Launch 75

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

NOVEMBER 12, 2019

Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. The current season follows a blind character over the course of his life -- from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Hubspot

MARCH 30, 2015

Yup, that''s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick''s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. By employing the correct methodology and understanding, you can aid performers to attain new milestones in their vocations while constructing your own thriving venture.

Promote 52

Promote Pitch Technique Legal 52

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time? In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

Campaign 78

Campaign Technique Represent Launch 78

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. the first to purchase a new iPhone). Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

MAY 22, 2017

We have more reach and a larger new follower group there, so it leads to more conversions. million or 2 million followers, it’s going to be our number one priority.". Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. Until we get to 1.5

B2C 101

B2C Follow-up Retail Launch 101

Hubspot

DECEMBER 19, 2016

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

Promote 78

Promote Campaign Legal Niche 78

Hubspot

NOVEMBER 28, 2017

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. the first to purchase a new iPhone). Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

FEBRUARY 27, 2017

February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. That's the key lesson from Snuggle's Valentine's Day campaign, which allows you to customize videos of the brand's teddy bear mascot serenading photos of your loved ones (or just co-workers you really want to freak out).

Campaign 73

Campaign Gaming Represent Follow-up 73

Hubspot

OCTOBER 12, 2016

Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. Why Launch an Instagram Ad Campaign. 4) New York Times. in the latter half of 2015 to just $4.16 2) Samsung Mobile.

Promote 78

Promote Campaign Launch Presentation 78

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. 1) Facebook launches Messenger Day. Source: Facebook.

Launch 76

Launch Objectives and Key Results Pitch Networking 76

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. In just a few minutes, you''ll be caught up on last week''s news and ready to rock your week ahead.

Launch 73

Launch Campaign Engineering Start-ups 73

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

JUNE 9, 2013

With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. Read more about Twitter''s new look at Mashable. New York Stock Exchange Joins Inbound Marketing Push­­, From Adweek. Download the full collection today.

Conversion 62

Conversion Launch Campaign Engineering 62

Hubspot

NOVEMBER 11, 2011

When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature.

Legal 64

Legal Networking Follow-up Launch 64

Hubspot

MAY 11, 2015

Follow @rmmageddon. Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Follow @portergale. Follow @alexisohanian. Follow @Jenifer_Kern.

Follow-up 67

Follow-up Event Production Campaign Strategize 67

Hubspot

AUGUST 15, 2016

When every new knick-knack on the block is labeled "disruptive" within an hour of its launch, how do we know if something actually breaks new ground? Cycling workouts are streamed live from the company's New York studio, and anyone with Peloton's touch screen-equipped stationary bike can tune into the action.

Real Estate 50

Real Estate Niche Retail Launch 50

Hubspot

MARCH 9, 2016

Independent writers are launching blogs and building their own followings. Audience fragmentation is the new norm , and media companies are struggling to hold on to their audiences. Come Up with a Long-Term Plan and Strategy. Use this data to create new advertising offerings for your company. Here’s how.

Drivers/motivators 45

Drivers/motivators Launch Follow-up Campaign 45

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In fact, social media has been proven to boost brand awareness by driving up engagement.

Follow-up 69

Follow-up Promote Education B2B 69

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? And yet, at meetings, maybe you still find it difficult to speak up.

Hospitality 74

Hospitality Cross-sell Angle Growth 74

Hubspot

FEBRUARY 11, 2018

Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The ad follows a Samsung van through a cumbersome rural drive to answer a service call at a small Indian home. Who he ends up befriending is, well -- I won't spoil it for you: 6.

Gaming 78

Gaming Drivers/motivators Sports Promote 78

Hubspot

MARCH 29, 2013

To catch you up to speed, here's an abbreviated version of Lieberman's recommendations. Share your blog content with social media followers. Nurture leads with campaigns that bring them further down the funnel. 1) A/B Test Elements of Your Email Marketing Campaigns. 2) Implement a List Re-Engagement Campaign.

A/B testing 74

A/B testing Angle Education Campaign 74

Hubspot

DECEMBER 19, 2014

A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers.

Retail 70

Retail Education Territory Launch 70

Hubspot

OCTOBER 16, 2013

The good gesture resulted in news coverage from major publications, including the New York Times , Venture Beat and, of course, the Boston Globe. It also exposed a new audience to Uber: parents in need of a safe way to transport their children. It all started with a campaign the company ran to promote U.S.

Manufacturing 75

Manufacturing Campaign Transportation Hospitality 75

Hubspot

NOVEMBER 28, 2011

One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. A lean startup is a team using The Lean Startup methodology to build and launch a product as quickly and efficiently as possible. Leads and customers by campaign are even better! (3)

Minimum Viable Product 55

Minimum Viable Product Launch Follow-up B2B 55

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Last week, my colleague, HubSpot Academy Sales Professor Kyle Jepsen , forwarded me an email with the comment, “Taking personalization to a whole new level.” The video below followed: Source: Vidyard. He wasn’t kidding.

Retail 101

Retail Price Campaign Legal 101