Remove Campaign Remove Gambling Remove Networking
article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Pro tip: Review your last campaigns audience breakdown. Use a fast web host and a content delivery network (CDN) to improve performance. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Paid social ads arent a gamble when built strategically. Who engaged?

CTR 97
article thumbnail

Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Gambling ads are now approved – Marketers in the gambling and betting sectors can now place ads on the Microsoft Audience Network. However, claims must be accurate and truthful.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Thousands of brands appear to have their ads placed on Made for Advertising sites via the Microsoft Audience Network. ” “Buying paid traffic is the primary cost driver of operating an MFA business. NBC Universal.

article thumbnail

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

article thumbnail

SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. It is critical to take advantage of the high volume of traffic that these social media networks get in order to spread the word about your small company online. 2 Overlook local advertising. Conclusion.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. So what about ad networks? Think Google Adsense and Facebook Audience Network. Before you launch your ad campaign, you'll have to figure out a few things.

article thumbnail

8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.