Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment.

GTM 124

GTM Strategic planning Strategize B2B 124

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022.

Campaign 123

Campaign Launch Growth Strategize 123

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Elevating digital presence: Beyond the basics Seasoned executives know a strong digital presence is essential.

Strategize 127

Strategize High impact User Experience Construction 127

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Fragmented systems. Lack of standardized reporting.

Objectives and Key Results 123

Objectives and Key Results Campaign Strategize Retail 123

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 117

Strategize Growth Technology Technology 117

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 115

Non-Profits Real Estate Launch Campaign 115

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 101

Strategic partnership Strategize Finance B2B 101

Heinz Marketing

FEBRUARY 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. So, it’s no surprise campaign spending is down across almost all channels. After that, it’s all centered on strategic implementation. Define What Works Take a moment and scroll through your social media.

Promote 107

Promote Strategize Growth Campaign 107

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns. You must carefully decide what direction you’re going to strategically grow your business.

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Profit margin Niche Strategize Clients 117

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. You might be nervous if you will be asking for more money.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

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Objectives and Key Results Launch Campaign Growth 108

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. However, success also depends on a proactive and strategic marketing team.

Campaign 124

Campaign Conversion Strategize Trust 124

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 113

Territory Transportation Electricity Government 113

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. growth in the U.S.

Retail 113

Retail Networking Legal Campaign 113

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Decision makers appreciate data-driven content that can inform their strategic decisions. Follow-up campaigns.

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 63

Growth Campaign Presentation Trust 63

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

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Objectives and Key Results Strategize B2C CRM 109

Veloxy

JANUARY 7, 2025

These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

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Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 23, 2024

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. This includes tracking customer interactions, campaign performance, and other key metrics to inform data-driven decision-making. “How do you approach analyzing data to improve marketing campaigns? What was the outcome?”

Technology 106

Technology Technology Customer Relationship Management Campaign 106

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly! Email: Business email address Sign me up! Processing.

Strategize 117

Strategize Campaign Follow-up Technology 117

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. “With a growth mindset, it’s gonna find you new keywords. Despite still using phrase match for specific purposes, exact match is currently his preferred choice for achieving targeted campaign results.

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Objectives and Key Results Growth Campaign Strategize 84

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Give it a try.

Entertainment 112

Entertainment Price Gaming Campaign 112

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. This visibility translates into cost-effective traffic, which is more valuable than any paid campaign.

Trust 104

Trust Engineering Growth Niche 104

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Which markets offer untapped growth potential?

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Martech

DECEMBER 19, 2024

It will set-up nicely for selecting and prioritizing the best segments for your campaign. Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side.

Profit margin 111

Profit margin Clients Growth Technique 111

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. They want to be doing strategic work, they want to see and make decisions on the fly. It can also help foster growth when each connection is harmonized. “It

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