Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. Healthcare providers can create targeted ads based on location, demographics, and search keywords. Audience network. Microsoft Dynamics 365.

Healthcare 89

Healthcare Hospitality Networking Campaign 89

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Fuel for your marketing strategy. Business email address Sign up now Processing.

Customers 101

Customers B2C Healthcare Retail 101

SaaStr

OCTOBER 16, 2023

Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. Benefits: Profit sharing Strong healthcare VIP team trips to Coachella, Reinvent, Europe for SaaStr Europa, and more Gym, health and team lunch stipends each month Location: U.S. We’re hiring at SaaStr!!

Healthcare 107

Healthcare Campaign Growth Meeting 107

Martech

JANUARY 30, 2024

Businesses, including those in healthcare, collect all kinds of data. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. HIPAA enters when a certain class of data is at play. When consumers trust a brand, they are more willing to share data.

Trust 102

Trust Customers Healthcare Government 102

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceutical 134

Pharmaceutical Healthcare Hospitality Campaign 134

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. GE Healthcare was an extremely high-technology product — all the marketers had an extremely technical background.

Electrical Engineering 103

Electrical Engineering Healthcare Electricity Technology 103

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 117

Healthcare Drivers/motivators Consult Promote 117

criteria for success

AUGUST 9, 2021

Jay is an Executive Vice President and Creative Director at Saatchi & Saatchi Wellness, a health and wellness agency that moves consumers and healthcare professionals to seek greater well-being and help build strong brands. . He's also an artist! Check out his great work here. Jay is based here in New York City.

Sell 98

Sell Healthcare Campaign Conversion 98

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Appointment Hospitality Drivers/motivators 116

Search Engine Land

JULY 14, 2023

Thus, strategies for managing digital marketing campaigns must also evolve. By incorporating AI-driven chat into your campaigns, you can provide personalized and immediate assistance to users, building trust and loyalty. Marketers who have been running campaigns for over a few years know that. Tactics and strategies evolve.

Healthcare 93

Healthcare Legal Engineering Campaign 93

Martech

NOVEMBER 6, 2023

It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? As a result, we get a 30% rise in the number of appointments.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Salesforce

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Search Engine Land

MAY 4, 2023

If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. financial services, healthcare, etc.). So for the sake of this explanation, we'll do it at the campaign level.

Campaign 97

Campaign CRM Angle Healthcare 97

Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 95

Objectives and Key Results Cross-sell Strategize Retail 95

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. This oversimplification of the contribution of creative results in campaign insights, which are often misleading or potentially even incorrect.

A/B testing 94

A/B testing Campaign Healthcare Cross-sell 94

Hubspot

OCTOBER 13, 2016

According to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning that it’s absolutely necessary for organizations of every shape, size, and mission to schedule fundraising campaigns to capture those dollars. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign.

Campaign 75

Campaign Healthcare Promote Follow-up 75

Salesforce

MARCH 7, 2024

Have you ever had an appointment reminder from your healthcare clinic? These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results? That’s segmentation.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Hubspot

MAY 20, 2020

For the healthcare and education verticals, now is the ideal opportunity to increase your brand awareness and create a positive sentiment around your brand. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives? Does your brand have video assets readily available?

Healthcare 90

Healthcare Entertainment Hospitality Campaign 90

Martech

JUNE 9, 2022

Traditionally, marketers have worked using the “Big Bang” campaign approach, where planning was done up front, and marketing was released without any built-in time to inspect, adapt and make smart pivots. Example: Minimally viable launch from a healthcare company. Time box this activity so people don’t overthink it.

Launch 94

Launch Healthcare Campaign Follow-up 94

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

B2B 110

B2B Cross-sell Hospitality GTM 110

Search Engine Land

SEPTEMBER 8, 2023

Adjust your strategy as needed Dig deeper into what is and is not working and adjust strategy using robust analytics and reporting for your paid ad campaigns. For example, if you’re trying to recruit for a healthcare business, you can target only a list of industry-specific job board websites, providing a hyper-specific audience.

Healthcare 134

Healthcare Strategize Promote Campaign 134

Martech

SEPTEMBER 28, 2023

There are three major areas where I’m finding the most value: Ideation — This includes the creation of outlines, suggested topics, campaign themes, target user and persona considerations, and so much more. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech! In your inbox.

Healthcare 128

Healthcare Entertainment Retail Education 128

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. ” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. The solution?

Contract 101

Contract Healthcare Commission Niche 101

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. ” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. The solution?

Contract 101

Contract Healthcare Commission Niche 101

Martech

AUGUST 30, 2021

As a healthcare provider, I want to get a weekly email update on vaccination rates in my community so that I am better prepared for a crisis.”. “As It’s good practice to do this as part of quarterly planning or at the start of a large new campaign. Next, begin the actual writing process. Let’s take the webinar as an example.

Customers 120

Customers Healthcare Technique Legal 120

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. To avoid these potential lawsuits and trust issues, brands should prioritize partnering with legal teams before enacting any form of data collection across their campaigns. Adhere to data ethics within our privacy landscape.

Trust 138

Trust Legal Healthcare Campaign 138

Salesforce

DECEMBER 20, 2023

Use customer education campaigns to communicate your customer data use guidelines and the benefits of personalized recommendations. Think HIPAA in healthcare and customer protection in financial services.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. Traditional marketing campaigns and measurement left gaps in understanding how and why people choose to buy. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 95

Healthcare Legal Retail Engineering 95

Heinz Marketing

AUGUST 20, 2021

Bad data can be detrimental to your campaign efforts, too, not just in low conversions and poor performance, but in sales wasting time trying to call people with bad phone numbers, or email undeliverable addresses. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them.

Real Estate 122

Real Estate Healthcare Campaign B2B 122

Heinz Marketing

MARCH 28, 2024

There are currently 392 solutions in the Marketing Automation & Campaign/Lead Management category alone! According to Scott Brinker’s most recent Marketing Technology Landscape , there are 11,038 (and counting) solutions in the marketing technology space—an 11% increase from the 9,932 that was charted last year.

E-commerce 70

E-commerce Niche Real Estate Healthcare 70

Search Engine Land

MAY 22, 2023

Fields: Technology, ecommerce, healthcare, finance and more. Each custom campaign comes with a dedicated Project Manager. provides regular reports to clients detailing their link-building campaign’s progress. The typical price per link is about $700 but depends on various factors. Advantages: LinkBuilder.io

Real Estate 90

Real Estate Finance Price Promote 90

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 103

Campaign Healthcare CRM Appointment 103

Salesforce

OCTOBER 13, 2021

“With the planned phase out of third-party cookies, first-party data has become more important than ever,” said Allison Urffer, senior marketing and research analyst at Geisinger, a hospital and healthcare company. But some of the same challenges, like siloed data, still exist.”. This improves both our businesses and grows our partnerships.”.

Hospitality 98

Hospitality Healthcare Clients Campaign 98

Hubspot

SEPTEMBER 12, 2018

IoT will affect every industry, from retail to healthcare. IoT in the healthcare industry will grow. IoT in the healthcare industry will grow. Within the past few years, we've seen vast improvements in healthcare as the industry has implemented connected devices. IoT Trends. Smart devices will become more commonplace.

Healthcare 73

Healthcare Hospitality Retail Drivers/motivators 73

Martech

JANUARY 10, 2023

Give marketers access to real-time insights on customer behavior to optimize their campaigns quickly and easily with less manual effort. Today, many industries use APIs, including finance, healthcare, retail and transportation. Dig deeper: My stack is bigger than your stack, so what?

Transportation 112

Transportation Technology Technology Consult 112