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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How to transform your website into a continuous marketing powerhouse

Martech

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

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The most effective influencer campaigns are built on fit, not fame

Martech

Its now a proven lever for strategic growth. From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. Influence built on fit, not fame Success in influencer marketing isnt about scale alone its about strategic fit.

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5 steps to ensure business goals lead your martech strategy

Martech

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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5 ways jump start AI adoption

Martech

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. The marketing AI chasm In his opening keynote, Roetzer showcased how quickly image generation has evolved, producing high-quality images in under a minute.

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A co-pilot approach to genAI (with prompt examples)

Martech

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Save templates of high-performing outline formats.

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