Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing should have stepped into a larger strategic role as revenue movements evolved. subsidiary.

GTM 105

GTM Strategize Pipeline Engineering 105

Martech

JULY 25, 2024

Milan Design Week is an annual event, of course, and when we spoke, Poltrona Frau had just completed its second city takeover through OOH billboards in partnership with NEWU, the agency Allasia had discovered through their OOH campaign for Prada. But there are some technologically remarkable activations in NEWU’s portfolio.

E-commerce 119

E-commerce Hospitality Angle Sports 119

Hubspot

SEPTEMBER 4, 2024

It should have a form builder for embedding forms on your website, a drag-and-drop landing page builder for creating attractive landing pages, ad management software so you can manage your social and Google ad campaigns in one place, and email marketing software that lets you segment leads and create personalized marketing campaigns.

CRM 73

CRM Price Contact Pipeline 73

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. Take the enterprise that sunsetted its legacy email platform after discovering teams spent more hours fixing template bugs than creating campaigns.

Finance 109

Finance Technology Technology Drivers/motivators 109

Hubspot

DECEMBER 11, 2024

Types of Forecasting Methods Forecasting methods generally fall into two main categories: qualitative and quantitative approaches. For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Market Research (customer surveys, focus groups).

Technique 36

Technique Retail Pipeline SQL 36

ClickFunnels

MAY 29, 2025

In this section, we’ll go over the four main ones you can set up for your affiliate marketing campaign: 1. A survey funnel does two main things: It gives your interaction time with your audience by having them answer questions before they go to the sign-up page. Overthinking their first funnel instead of launching it.

Commission 130

Commission Promote Sales Launch 130

ClickFunnels

JUNE 26, 2025

ROAS (Return on Ad Spend): Revenue divided by ad spend, usually measured for individual campaigns. What to Do Next Now that you understand LTV to CAC, here’s your action plan: This week: Calculate your current LTV to CAC ratio for your main offer. AOV (Average Order Value): Average amount spent per purchase.

Follow-up 130

Follow-up Campaign Growth Launch 130

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. The idea of using plays, kind of like campaigns really resonated. Excited for that launch in a couple weeks. Experimentation.

GTM 78

GTM Growth Sell X-functional 78

Salesforce

OCTOBER 28, 2024

A real-time data graph is available in a high-speed cache that’s kept in sync with the main data storage (the lakehouse.) This allows the chat agent to quickly provide the best response based on a complete, up-to-the-second view of the customer. All this is made possible with our new offering.

Customers 69

Customers Objectives and Key Results Follow-up Process 69

Heinz Marketing

OCTOBER 29, 2024

Generally, the “Accountable” role is the contributor in charge of the project who is accountable to its launch and success. Overcomplicating with Multiple “Consulted” Roles A common challenge with RACI is when too many people are assigned the “Consulted” role. content creation, design, ad placement). pricing, messaging).

Drivers/motivators 78

Drivers/motivators Consult Go To Market Campaign 78

Martech

NOVEMBER 11, 2024

Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions. Please explain why a marketing performance management platform will help with this launch. Here’s why it’s essential: Why an MPM Platform is important for our launch: 1.

Launch 113

Launch Strategic planning Campaign CRM 113

Sales Hacker

MARCH 18, 2025

We had an enterprise customer who launched a one to one campaign the same day. Talks to customers about, and therefore the campaigns that we launched, the messaging is not informed, uh, of, you know, what actually is happening on the front lines, uh, lots of mentions around lack of personalization.

GTM 64

GTM Sales Pipeline Technology 64

Highspot

MARCH 12, 2025

When efficiency is lacking, you see duplicate work, failing marketing campaigns, and deals that drag on forever. A lack of coordination among sales, marketing, and customer success is typically the main culprit. Next, refine your messaging and content by monitoring campaigns that work and don’t. slow demos) and tweak fast.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

MAY 19, 2025

Two companies with one story Last week, I had the opportunity to talk to marketers from two software vendors about their latest product launches. If you’re a regular MarTech reader, you probably know I’m talking about Databricks and Amplitude. Both companies told me shockingly similar stories.

Cross-sell 82

Cross-sell Finance Contract CRM 82

Hubspot

MARCH 25, 2025

Source As demonstrated in the helpful infographic above, there are four main components in the AI agent: The agent itself and its environment. He was responsible for launching an AI chatbot agent at Dstny and deployed it with thousands of companies internationally. He uses AI agents as strategic collaborators during campaign ideation.

Product 36

Product Healthcare Strategize Profit margin 36

Salesforce

MAY 21, 2025

Whether youre pitching a new product or launching a marketing campaign , a well-crafted business case gives you the best shot at having a decision in your favor. Theres a need to compare multiple solutions before deciding on the best approach to launch your project. Start by listing the main steps. Just get started.

Objectives and Key Results 52

Objectives and Key Results CRM Pitch Launch 52

Salesforce

JUNE 16, 2025

Break down your main content into manageable chunks. If you’re launching a new product or service, create content to drive sales or demos. Align webinar and business goals Are you trying to expand into a new market, launch a new product, or increase customer engagement ? For brand visibility, go for social media content.

Objectives and Key Results 52

Objectives and Key Results CRM Promote Follow-up 52

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JUNE 7, 2024

Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The recommendations fall into five main categories: Ads and assets (e.g. Why we care.

Launch 123

Launch Campaign Education Product 123

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. B2B marketers identify budget constraints as their main challenge. It does this by running an algorithm across millions of data points that represent media partner campaign performance. Get MarTech! In your inbox.

Launch 110

Launch Drivers/motivators B2B Represent 110

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 113

Campaign E-commerce Objectives and Key Results Profit margin 113

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! 7 Cold Outreach Can Be an Effective Way To Generate Leads.

Lead generation 275

Lead generation Niche Campaign B2B 275

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Hubspot

JULY 14, 2020

This rollout has become one of my favorite integrated marketing campaigns of 2020. HubSpot's Favorite Integrated Marketing Campaigns. Integrated marketing is any marketing campaign that uses multiple channels in execution. One of my favorite integrated marketing campaigns to come along is the launch of Hulu's HAHA Awards.

Campaign 101

Campaign Launch Promote Education 101

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

Launch 101

Launch Product Contact Follow-up 101

Martech

MAY 20, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are head of MOps for an event ticketing company that has a website and ios and android app. Please list what technologies and actions are necessary to launch and maintain a customer loyalty program?

Launch 108

Launch Customer Relationship Management Technology Technology 108

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Main parameters used for targeting (e.g. Main parameters used for targeting (e.g. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. Dates the ad ran.

Launch 88

Launch Advertising/ Marketing Campaign Engineering 88

Search Engine Land

JUNE 6, 2024

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. The big picture. Why we care.

Launch 91

Launch Campaign Customers 91

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. So how do you create a winning display advertising strategy?

Launch 264

Launch B2C Gaming Campaign 264

Sales Pop!

AUGUST 20, 2021

In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. helps find and structure lead information and launch campaigns for different target segments.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

FEBRUARY 17, 2022

While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Changing creative and messaging in QR code campaigns.

Campaign 103

Campaign CTR Commission Follow-up 103

ClickFunnels

JUNE 22, 2021

If you target both men and women in your paid ads campaigns, your conversion rate will be lower than it would have been had you excluded women. So in this situation an easy way to increase your conversion rate would be to only target men in your paid ads campaigns. And launch your funnel! …in It’s a waste of a click.

Lead generation 230

Lead generation A/B testing Contact Conversion 230