Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. How does that translate to sales? Chick-fil-A dominates over McDonald’s with average store sales of $9.3 Fully written email campaigns.

Campaign

Martech

OCTOBER 31, 2024

These agents are designed to handle complex sales processes and deliver revenue opportunities quickly. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. D-ID launched a new AI-powered marketing suite.

X-functional

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. Perhaps something like this: Pre-launch SMS. Launch email.

A/B testing

ClickFunnels

MAY 6, 2025

The post 10 Smart Sales Funnels to Power Your Business Growth appeared first on ClickFunnels. Your sales funnel is more than a marketing tool—it’s your business growth engine. What Are Sales Funnels, and Why Are They Important? Sales Funnel Stages 10 Funnels That Drive Results 1. Sales Letters 2. Ask Campaigns 10.

Growth

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce

Martech

OCTOBER 2, 2024

Optimizing marketing campaign performance. Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Anticipating customer behavior to drive personalization.

Strategic planning

Search Engine Land

OCTOBER 3, 2024

No action is required from advertisers for their ads to appear as an AI Overview ad, according to Google: “You can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. So appearing here could lead to clicks, sales and revenue for your business. ” No new reporting.

Launch

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning.

Objectives and Key Results

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. ” True value isn’t just a sales bump. That’s the “secret” for sustainable growth, not a fleeting sales spike. Marketing is the engine that accelerates sales. Marketing ROI. Ignite Innovation.

Growth

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement.

Objectives and Key Results

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. Quickly customize the templates to fit your brand, add your content, and launch. You can also experiment more freely.

A/B testing

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Users prompt Loomi AI to build campaigns, and it returns a fully built-out workflow.

Launch

Salesforce

AUGUST 27, 2024

Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. So how can B2B marketers use more data without making their campaigns and strategies even more complex? How does accessible B2B data simplify my marketing campaign? The short answer is yes.

Campaign

SaaStr

MARCH 16, 2025

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more. The problem?

Negotiate

Martech

JULY 18, 2025

Lack of education or buy-in : When stakeholders don’t understand the campaign goals, targeting or martech, they delay decisions or change direction midstream. Or worse, asking for campaign performance tracking things you never knew they wanted before the campaign launched. Show and tell (don’t just tell).

Campaign

ClickFunnels

JULY 24, 2025

No need for a dozen websites, fancy tools, or separate campaigns. Treat Your Business Funnel As More Than a Sales Page 2. Treat Your Business Funnel As More Than a Sales Page A funnel isn’t just a webpage with a “Buy Now” button. This makes your offer feel more like a logical next step than a sales pitch.

E-commerce

Heinz Marketing

JUNE 5, 2025

A buyer-aligned strategy helps teams build meaningful engagement, personalize content, and collaborate more effectively with sales to convert leads into customers. In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when mapping the buyer’s journey and aligning with the sales cycle to accelerate deals.

B2B

Search Engine Land

OCTOBER 2, 2024

One of the primary placements for this ad type is the search engine results page, which can provide the most significant lift in sales and organic ranking. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis. This is a Sponsored Brand Product Collection. Seller Central.

Customers

Martech

SEPTEMBER 23, 2024

For marketers, Agentforce agents can analyze, generate, personalize and optimize campaigns based on defined business goals. Salesforce says it will save marketers time by making it easier to create end-to-end campaign experiences. Those end-to-end campaign experiences are initiated by the marketer and carried out by the agent.

Campaign

Salesforce

AUGUST 29, 2024

Back to top ) Upgrade your B2B marketing 4 Steps To Get Started With Generative AI in B2B Marketing B2B Email Marketing Best Practices: What You Need To Know Now 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Marketing Trends: AI is Here to Stay, But Can Marketers Get it Right?

B2B

Salesforce

JANUARY 9, 2025

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. Say hello to the sales acceleration process. What you’ll learn: What is sales acceleration? Why is sales acceleration important?

Closing

Salesforce

AUGUST 29, 2024

A marketing agent, much like a self-driving car, can use “sensors” (real-time data) to detect changing business conditions and respond proactively (adjust pricing, launch a campaign, and so on). For example, they can’t return a list of open sales opportunities, open support tickets, or campaign results to date.

Trust

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Cross-sell

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts.

Campaign

RingDNA

APRIL 11, 2025

The ability to track sales metrics and KPIs is the closest thing that sales leaders get to having a crystal ball. But beyond merely revealing insight into reps’ performance, tracking the right sales KPIs is critical to assessing they overall health of your sales pipeline. But whether you decide to use Revenue.io

Quota

Martech

JUNE 11, 2025

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year.

Entertainment

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Compare campaigns with more customization and easy exports. Create sales leads from anywhere with HubSpot mobile app. How it helps you This feature empowers sales managers to keep their teams proactive and focused. Get detailed insights on meetings with custom report builder.

Objectives and Key Results

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It offloads repetitive tasks so they can focus on strategy and creativity.”

Campaign

Heinz Marketing

JULY 26, 2025

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). Worth scanning before your next campaign launch. This post offers tips on mapping nurture flows, adapting messaging by lifecycle stage, and bridging gaps between marketing and sales.

B2B

Heinz Marketing

JUNE 26, 2025

Introduction: The Signal Gap Your buyers are telling you what they need long before they ever talk to sales. Sales cycles are slower. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. More deals stall. It’s not about chasing MQLs.

GTM

Highspot

FEBRUARY 20, 2025

You ask a straightforward question about a feature or even ROI experienced by others in your same industry, and the sales rep stumbles. Buyers rely on sales reps as credible sources of truth, so you risk losing deals if your reps don’t truly understand the product. Does that inspire trust? Probably not.

Product

Martech

JULY 23, 2024

The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. A year goes by and the restaurant is successful, some of those assets are re-used in a social media campaign by a new team member who isn’t aware of the agreement.

Legal

SaaStr

MAY 25, 2025

If youve got the cash to hire ahead of demandmore sales reps, SDRs, engineersyou can accelerate growth instead of waiting for revenue to fund those hires. It gives you the confidence to make bolder moveswhether its launching a new marketing campaign, expanding internationally, or doubling down on product expansion.

Growth