Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaign 101

Campaign B2B Construction B2C 101

Search Engine Land

DECEMBER 14, 2022

Relevant local content, campaigns, tools, reports, and studies. The SEO theory behind citations: by submitting location information across a network of online profiles, a local business establishes online consistency for its name, address, and phone number (also known as “NAP consistency”). . Yellow Pages Network).

E-commerce 97

E-commerce Sports Engineering Growth 97

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 84

Campaign Launch Drivers/motivators Promote 84

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! A friend of mine showed me the following sales chart for a one-week promo he was doing for his main product… Can you guess which day the offer ended?

Campaign 130

Campaign A/B testing Click Through Rate Trust 130

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Retail 111

Retail Networking Education Campaign 111

Search Engine Land

APRIL 11, 2024

Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms. We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to test them).

Campaign 113

Campaign Represent Networking Conversion 113

Search Engine Land

JANUARY 31, 2024

This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions. The other main traffic channels are: Paid traffic: When users reach a website via ads on search engines, such as Google.

Referrals 134

Referrals Cross-sell Engineering Conversion 134

Search Engine Land

OCTOBER 27, 2023

And Google Ads’ role (or any other ad network) is to get you to spend more. Leverage automated bidding There are probably just a few people left who can still successfully run manual CPC campaigns – and that’s a good thing. The broad match keywords campaign setting. So what’s not to like? Why is that? Probably not.

Non-Profits 121

Non-Profits A/B testing Campaign Networking 121

Search Engine Land

MAY 7, 2024

Here’s a breakdown of the main challenges it can cause: For advertisers: Lost sales and revenue: Imagine paying for clicks that don’t reach your website! Metrics like impression share and revenue attribution become inaccurate, making it difficult to track campaign performance effectively. Get started.

Commission 104

Commission Campaign Legal Referrals 104

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

Networking 78

Networking CTR Agriculture Campaign 78

Search Engine Land

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. This capability is particularly vital as marketers seek to maintain relevance and efficiency in their campaigns amidst the disappearance of third-party cookies. It’s an industry addicted to selling seats rather than outcomes.

Networking 81

Networking Technology Technology Engineering 81

Search Engine Land

OCTOBER 16, 2023

This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. Manual tagging based on source and medium One of the main causes of unassigned traffic is the manual tagging of UTMs that do not follow Google’s recommendations. What is unassigned traffic?

Referrals 142

Referrals Campaign Engineering Represent 142

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Images, videos, campaign ideas? All this leads to a terribly inefficient campaign flow.

Campaign 113

Campaign Niche Service Product 113

Martech

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. This capability is particularly vital as marketers seek to maintain relevance and efficiency in their campaigns amidst the disappearance of third-party cookies. It’s an industry addicted to selling seats rather than outcomes.

Networking 82

Networking Technology Technology Engineering 82

Hubspot

JULY 3, 2020

Starting with your goals and mapping out a targeted plan is key to building an effective ABM campaign. After establishing goals, the next and arguably most critical step to ensuring a successful ABM campaign is selecting and mapping the accounts. Here are the four main steps you'll need to take when account mapping: 1.

Campaign 101

Campaign Contact Strategic planning Legal 101

Search Engine Land

JUNE 28, 2023

Ads will play before a page’s main video content begins. Placing ads in small videos in low-value places such as the side of a page’s main content. A recent report by a third party used unreliable sampling and proxy methodologies and made extremely inaccurate claims about the Google Video Partner (GVP) network." "The

Sell 97

Sell Government Networking Campaign 97

Search Engine Land

MARCH 6, 2024

Inspire feelings with images and videos Consumers discover products through images, product feeds and videos, transforming the resources required to create campaigns that cater to every stage of the buyer’s journey. It’s nearly impossible to navigate the online space without encountering ads in the Google network.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Search Engine Land

DECEMBER 11, 2023

These settings changes are quick and simple and will ultimately boost your campaign performance and increase the spread of your budgets. Turn off or heavily vet auto-applied suggestions If you’ve spent time on the Google Ads platform over the last few years, you are likely familiar with campaign optimization scores and recommendations.

Real Estate 123

Real Estate Campaign Clients Represent 123

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space. How to Set Up & Launch a YouTube Video Advertising Campaign. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Search Engine Land

SEPTEMBER 13, 2023

By indexing and reporting the hundreds of affiliate networks, advertisers can detect thousands of instances of affiliate ad hijacks. Kick out the trademark infringers Trademark infringement in search refers to the unauthorized use of a registered trademark or brand name in online search advertising, particularly in paid search campaigns.

Commission 129

Commission Legal Campaign Retail 129

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). However, reciprocity has two main facets: Direct Reciprocity – If you provide value to someone, that person feels obligated to give back to you.

Campaign 131

Campaign Technique Education Promote 131

Search Engine Land

JANUARY 27, 2023

More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like. Search campaigns should focus on overall search presence rather than only giving importance to search engine results.

Engineering 126

Engineering Networking Entertainment Follow-up 126

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 123

Networking Retail Click Through Rate Engineering 123

Search Engine Land

JANUARY 18, 2023

Also on this day Google explains how it deduplicates Top Stories from main search results 2022: Google said it deduplicates a link from its main web results if that same link appears in the first Top Stories slot, so long as the Top Stories section appears before the main web results. Spending on Google AdWords rose by 5%.

Real Estate 112

Real Estate Government Engineering Campaign 112

Search Engine Land

JANUARY 12, 2024

Google announced in December that advertisers could opt out of the Search Network temporarily. Puzzled by the response, Lincoln sent his Google rep a link to Search Engine Land’s article to prove that there had been an update temporarily allowing marketers to opt out of the Search Network.

Engineering 137

Engineering Clients Networking Represent 137

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. Essentially, these are the main factors of success in any market entry or global launch. Social networks in the target market.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

DECEMBER 18, 2023

billion monthly active users worldwide, it’s an undeniable powerhouse in social networking. LinkedIn: The professional networking giant If you’re in the B2B space and need to connect with other businesses, then LinkedIn is one of the social platforms tailored for you. With a staggering 2.9 Why does this matter? See terms.

Networking 124

Networking Trust Represent Entertainment 124

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. Talent hub A B2B SaaS software company’s user community often serves as a dynamic talent hub for system administrators by facilitating networking and peer-to-peer learning.

Growth 96

Growth B2B Launch Follow-up 96

SaaStr

MAY 23, 2023

Ready to network, learn, and level up? Join 12,500 Cloud and SaaS Founders, VCs, and Execs at SaaStr Annual for three full days of workshops, sessions, and networking — all to help you scale faster. Earned Media: Consider this your partner networks. Get your tickets. Paid Media: This can be thought of as advertising.

Launch 81

Launch Product Networking Niche 81

Hubspot

JUNE 10, 2015

Another downside using LinkedIn is the cost of running an ad campaign. The outcome of this ad campaign was a victory for Girl Scouts. Google+ features “+Post ads” that post on Google’s Display Network, which increases the reach of your advertisements considerably. 1) LinkedIn. Take for example, the Girl Scouts organization.

Networking 78

Networking Click Through Rate A/B testing Campaign 78

Search Engine Land

JUNE 21, 2023

Reevaluate Microsoft Ads Many advertisers only advertise on Google networks, where competition can be high. The context Earlier this year, Microsoft announced that the Microsoft Audience Network is now integrated with their search network. Some optimizations are relatively quick and simple but can still pack a punch.

Cross-sell 90

Cross-sell Networking Clients Education 90

Sales Pop!

SEPTEMBER 20, 2021

It integrates: search engine, social networks, and some marketing tools. The main advantage of the portal is the ability to find at any time: the necessary information about the product, marketing materials, and sales tools. The main disadvantage of the sales portal is the human factor. Benefits of sales portals.

CRM 94

CRM Pipeline Sales Campaign 94

Martech

DECEMBER 7, 2023

Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

Presentation 110

Presentation Tradeshows Strategize Gaming 110

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. The unique user base of professionals and students makes the social networking service a hub for business and networking. Additionally, promoted and sponsored content on LinkedIn is less easy to identify on main feeds.

B2C 99

B2C Networking Entertainment Campaign 99