Search Engine Land

APRIL 11, 2024

Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms. We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to test them).

Campaign 114

Campaign Represent Networking Conversion 114

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 130

Commission Legal Campaign Retail 130

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 135

Engineering Non-Profits A/B testing Growth 135

Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Here are four tactics to push the Performance Max limits and bring your campaigns to light.

Growth 106

Growth Objectives and Key Results Commission Campaign 106

Search Engine Land

NOVEMBER 18, 2022

What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.

CTR 121

CTR Campaign CRM B2B 121

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

MAY 30, 2024

Whichever you choose will be a strategic decision. A freemium version can work well if you want to gain market share quickly. Generate outreach campaigns based on sequences. Freemium Models with Feature Gates vs. Free Trials Many companies either have free trials or freemium models with feature gates.

Cross-sell 84

Cross-sell Customers Pitch Drivers/motivators 84

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 120

Finance Trust Market share Strategize 120

Search Engine Land

NOVEMBER 30, 2023

Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting. Poor campaign performance (not meeting client goals/expectations). Dig deeper: How to improve PPC campaign performance: A checklist

Clients 103

Clients Drivers/motivators Education Campaign 103

Search Engine Land

MARCH 14, 2023

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Organic insights are a great way to help you manage the gas pedal on your paid campaigns. Are they sharing how-to video content, comparison lists and in-depth product reviews? Avoid self-sabotage.

Real Estate 94

Real Estate UX Campaign Engineering 94

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

DECEMBER 20, 2022

Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Note : While there will be some strategic advice, the goal is to keep it as universally applicable as possible. Getting started with Google Ads.

Campaign 78

Campaign Follow-up Promote Start-ups 78

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. How to set up a “social-style” Performance Max campaign. The early days of a new Google Ads product often come with some hiccups.

Campaign 95

Campaign Networking Conversion Up-sell 95

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Don’t assume you have to stick to the same channels and campaigns just because it’s what worked in the past.

Go To Market 116

Go To Market Launch Strategize Follow-up 116

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)?

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Lead Fuze

JUNE 27, 2023

Further, we’ll shed light on what exactly an influencer marketing agency does – from managing influencer campaigns to tracking campaign performance using software ecosystems. Collaboration Strategies Brands use unique UTM links or promo codes to track the success of influencer marketing campaigns.

Negotiate 52

Negotiate Contract Campaign Contact 52

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Interactive email elements that drive engagement. Animated buttons and CTAs.

B2B 103

B2B B2C Gaming Campaign 103

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Email Marketing Campaigns Email remains a powerful tool for customer engagement. Want To Close Sales Easier?

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Search Engine Land

JANUARY 25, 2023

Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign. An in-game ad campaign can help your brand become more visible on platforms that are relatively low competition.

Gaming 88

Gaming Campaign Drivers/motivators Represent 88

Martech

JUNE 29, 2023

Marketers are known as the “creative ones.” ” They always come up with tag lines and quirky campaigns. Innovative marketing should involve surveying the company for ideas, which are then evaluated based on criteria such as strategic alignment, potential, risk and any other factors relevant to the specific decision.

Non-Profits 115

Non-Profits Technique Appointment Pitch 115

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Highspot

FEBRUARY 25, 2024

Focus on strategic thinking, problem-solving, sales tools, and communication to guide sales ops through challenges and foster a culture of continuous improvement. Focus on defining sales operations as the backbone of the sales organization that handles strategic sales planning, analytics, CRM management, forecasting, and internal processes.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

The 5% Institute

JULY 6, 2023

SWOT, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a powerful tool that helps sales professionals assess and strategize their approach. Sales professionals should keep a close eye on market trends, customer needs, and emerging technologies to identify new opportunities. Collaborating with strategic partners.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

Negotiate 127

Negotiate Launch Electricity Networking 127

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: Android OS achieved a 25.8%

Engineering 93

Engineering Campaign Promote Represent 93

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Lead Fuze

DECEMBER 15, 2023

From market stalls in ancient times to the digital age’s SEO-driven campaigns, the history of marketing is a thrilling journey. Once upon a time, personal recommendations were the most powerful marketing tool. This marked the birthplace for today’s relationship marketing concept.

Gaming 52

Gaming Engineering Lead generation Technique 52

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a range of activities aimed at bringing a product or service to market successfully. These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

PandaDoc

SEPTEMBER 19, 2023

Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing. The answer is “by implementing a vertical marketing strategy.” So, how can you operate with lower capacity yet higher efficiency within this context?

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize. to keep tabs on performance metrics guiding strategic adjustments ensuring continuous improvement toward becoming best-in-class within e-commerce circles. So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52