Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. It can provides clarity by analyzing data and presenting insights. trillion USB sticks.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Salesforce

OCTOBER 30, 2024

Within Marketing Cloud Engagement, Einstein offers a range of features that help us plan our campaigns more efficiently: Choose the best time to send communications to each subscriber. Start by testing these features, integrating them into your solution design while analyzing the data from each campaign.

Campaign 111

Campaign Trust Strategize Promote 111

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 112

Cross-sell Drivers/motivators Strategize Promote 112

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. They want to be doing strategic work, they want to see and make decisions on the fly. 6 reasons why marketing operations is foundational to successful campaigns.

Campaign 128

Campaign Strategize CRM Engineering 128

Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

Strategize 101

Strategize Price Promote CRM 101

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. Duet Display makes this a reality.

Presentation 124

Presentation Tradeshows Strategize Gaming 124

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Martech

DECEMBER 15, 2021

This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Some B2B marketing campaigns drive prospects to your business’s owned properties, like a website or a piece of research your company just released. Buyer intent signals.

Campaign 119

Campaign B2B Strategize Prospecting 119

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. They analyzed the studio’s films, identified scenes affected by weather and created a compelling AI-driven presentation like a studio film.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Higman’s all-time favorite, of the present and past match types, is broad match modifier. But are all of those good? “My main beef with PMax is, again, the lack of transparency.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Salesforce

MAY 5, 2025

Convenient, two-way communication At Dreamforce , OXXOs Consumer Strategy and CX Director Adrian Garza highlighted the importance of WhatsApp as a communication channel, emphasizing that it was present on nearly 90% of mobile devices in Latin America. “Seeing 80% conversion rates in a campaign has blown our minds.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

SEPTEMBER 18, 2024

Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers.

Campaign 75

Campaign Represent Strategize Trust 75

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Automating operational efficiency The rise of agentic artificial intelligence-based tools and platforms presents situations that both assist and complicate the work of MOps teams.

Government 88

Government Strategize Technology Technology 88

Martech

FEBRUARY 20, 2025

Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement. While those pressures present a great deal of risk for organizations and marketing leadership, the reward is also significant.

Growth 73

Growth Campaign Presentation Trust 73

Heinz Marketing

APRIL 30, 2025

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. Predictive analytics helps marketers understand which actions to take with a particular customer or a target group and how to optimize campaigns for high performance.

Strategize 79

Strategize Sales Technology Technology 79

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. So you need to be present on the SERPs as much as possible. The 4-step process of strategic SEO All good SEO stems from using a process. Step 4: Success Finally, we reached the end of your successful campaign.

Strategize 90

Strategize Process Clients UX 90

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Develop a strategy. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

JANUARY 6, 2025

AI in marketing: Reach the right audience with targeted campaigns AI marketing tools give you insights into your audience, allowing you to create more targeted campaigns that drive higher engagement. Achieve higher ROI with targeted campaigns that drive more conversions. Make informed decisions faster with AI.

Finance 111

Finance Campaign CRM Customer Relationship Management 111

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Sales Pop!

AUGUST 2, 2023

Analyze Your Business Needs Before hiring an external sales team, you must check your business’s strategic requirements and objectives. These include your present volume, target market, growth aspirations, and budget. Yet, the actual implementation can present unique challenges.

Represent 242

Represent Lead generation Sales Commission 242

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. Dig deeper: Apple and Gmail make it harder for email campaigns to get to the inbox Stage 3: Bargaining “Can we tweak the subject line? You just need to get strategic about it. It feels like front-row access. Add a first name?

Promote 106

Promote Education Start-ups Follow-up 106

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. Lyric puns are acceptable.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

APRIL 7, 2025

Campaign A contributed $X to pipeline. Dig deeper: Smarter attribution strategies to help B2B marketers prove campaign value A new way to measure brand investment The IPA’s recent report, “ Marketing is an Investment ” (registration required), explores how U.K. Our display ads created #X MQLs. Processing.

B2B 120

B2B Drivers/motivators Finance Pipeline 120

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 64

GTM Gambling Pipeline Strategize 64

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Enhanced opportunities for interactive campaigns. While cookies are going away, IP targeting is here to stay.

Campaign 98

Campaign CTR Gaming Service 98

Hubspot

OCTOBER 16, 2024

When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable. This approach ensures that your campaign deadlines are met without overburdening your internal resources.

Cold Call 73

Cold Call Sales Campaign Price 73

Martech

FEBRUARY 3, 2022

Let’s face it: Especially in recent years, Google advertising has gotten increasingly automated, yet strangely also more complex with a multitude of campaign types, bidding strategies, and targeting options to choose from. But as with any automation, Performance Max shouldn’t be thought of as a set-it-and-forget-it campaign.

Campaign 98

Campaign Drivers/motivators Engineering Start-ups 98

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. With this software, you get quality marketing automation tools for convenient drip marketing campaigns. Automation of account-based marketing campaigns for the most effective lead nurturing process.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions.

Customers 117

Customers Appointment Education Consult 117

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. AI can then perform complex tasks like SWOT analysis.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Highspot

JUNE 8, 2025

More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. These tools take on the repetitive, manual tasks that bog down teams, such as versioning documents, updating branding, formatting presentations, and distributing content to various channels.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52