Martech

JULY 22, 2024

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

Campaign 111

Campaign Territory Technique Service 111

Martech

NOVEMBER 5, 2024

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. What grabs attention in one campaign might fall flat in another. The post Can attention really drive campaign success?

Campaign 122

Campaign Objectives and Key Results Represent Technique 122

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Do you know anyone else in your industry who wants to promote their products or services? That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. That’s why we recommend creating one for your lead magnet as opposed to simply promoting your freebie on your website.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. How To Use Email Segmentation To Sell Products and Services Are you running any promotions in your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Salesforce

MAY 2, 2025

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Dig deeper: How to create high-performing email campaigns 4.

A/B testing 136

A/B testing Strategic planning Campaign Strategize 136

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal 128

Legal Campaign Promote Contact 128

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Urgency-driven statements highlighting limited availability.

High impact 112

High impact Click Through Rate Non-Profits Promote 112

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 120

Campaign Retail Gaming Promote 120

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 116

Customers A/B testing B2C Cross-sell 116

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots.

Launch 117

Launch Pitch Represent B2B 117

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. Promotional emails sent to unengaged customers.

Promote 123

Promote Clients Service Consult 123

Salesforce

MAY 5, 2025

By pivoting to WhatsApp as one of its primary communication channels, OXXO dramatically improved customer engagement and loyalty with up to 80% campaign conversion rate. “Seeing 80% conversion rates in a campaign has blown our minds. Doing so ensured that customer groups were receiving campaigns and messages that were relevant.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 123

B2B A/B testing Lead generation Objectives and Key Results 123

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Promote 119

Promote Click Through Rate User Experience Education 119

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

Promote 113

Promote Campaign Follow-up Strategize 113

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

Strategize 130

Strategize High impact User Experience Construction 130

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Dig deeper: 3 tips for using promotions and discounts in paid search 4.

A/B testing 79

A/B testing Retail Quota Promote 79

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

Promote 300

Promote Launch Technique Sports 300

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 119

A/B testing Territory Technique CTR 119

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. The solution used personalization and automation to deliver these messages at scale. Get MarTech!

Campaign 144

Campaign Promote Launch Technology 144

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. That’s why messaging is my tip here.

Niche 98

Niche Retail Promote Follow-up 98

Martech

AUGUST 6, 2024

Aflac branding thrives on social media and through mass-market campaigns. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Promote 118

Promote Trust Service Referrals 118

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 118

Sports Gambling Entertainment Hospitality 118

Search Engine Land

OCTOBER 8, 2024

This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. Then you can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique. This is the first rolling out for U.S.-based

Product 84

Product Launch Campaign Promote 84

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Promotional events and campaigns. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing.

Customers 112

Customers Commission Customer Relationship Management Retail 112

Martech

JULY 23, 2024

A year goes by and the restaurant is successful, some of those assets are re-used in a social media campaign by a new team member who isn’t aware of the agreement. Product images in your DAM should be properly named and tagged with vendor/source, campaign dates and license end dates. For products that are used on a schedule(e.g.,

Legal 116

Legal Government Promote Campaign 116

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. In contrast, large corporations typically target national and international markets with broader campaigns.

X-functional 115

X-functional Territory Customer Relationship Management CRM 115

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92