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Segmentation for email campaigns: Best of the MarTechBot

Martech

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

Campaign 115
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Your emails belong in Promotions — and that’s a good thing

Martech

Let’s start with a conversation I have more often than I’d like. ” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Processing.

Promote 108
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Ready to start making sales? This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch. Having a product is not enough. You also need to market it effectively.

Campaign 256
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. Why not trade promotions with them?

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242