Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads.

Campaign 134

Campaign CRM UX Up-sell 134

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 98

B2C A/B testing Retail B2B 98

Search Engine Land

MAY 16, 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. How it’s different from your competitors. How to qualify users with content.

B2B 110

B2B Education Campaign Prospecting 110

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Ready to refine your approach? Let’s dive in.

CTR 106

CTR Real Estate Legal Clients 106

Search Engine Land

MAY 29, 2024

For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. We receive limited data about top performing combinations and assets, but building a practical takeaway for future advertising tactics can be difficult without a clear plan going in.

CTR 101

CTR A/B testing Campaign Launch 101

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. But despite the uptick in visitors, your sales and leads remain lackluster. There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads.

A/B testing 114

A/B testing UX Intrinsic Trust 114

Martech

APRIL 11, 2024

Marketing is: Entering the conversation already happening in the audience’s mind. That’s why we love good marketing but can’t stand sleazy, lazy or inconsiderate versions of it. Demand creation: Creating demand for your specific brand over other brands. lead capture forms, campaign tracking, attribution, etc.)

B2B 119

B2B Manufacturing Technology Technology 119

Search Engine Land

MAY 3, 2024

With this clear shift to more localized SERPs, businesses should invest both in improving their current service area pages and building new service area pages targeting the cities/towns where they want to generate more organic leads. Many people worry about duplicate content when creating many service area pages.

Service 110

Service Trust Clients Cross-sell 110

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Conversion tracking best practices.

Non-Profits 127

Non-Profits Campaign Networking Entertainment 127

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. And as they’re opting in, you can ask about interests.

UX 124

UX Strategize Referrals Conversion 124

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics.

B2B 95

B2B Lead generation Education Campaign 95

Search Engine Land

JANUARY 30, 2024

Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data. Click-through rate (CTR) is a cornerstone metric of PPC marketing.

CTR 109

CTR Real Estate Click Through Rate Launch 109

SaaStr

MAY 24, 2024

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources.

Drivers/motivators 94

Drivers/motivators Cross-sell Networking Pipeline 94

Search Engine Land

FEBRUARY 14, 2024

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. You can easily lose track of when to use what. Save this guide as your main resource for understanding which bid strategies to use, when and how to use them, and why they’re important. They can tweak those bids in real time.

Campaign 124

Campaign Objectives and Key Results Profit margin Lead generation 124

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

B2B 110

B2B Gaming Niche Appointment 110

Martech

MAY 20, 2024

Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. This lack of collaboration leads to a disjointed customer experience — marketing promises a utopia, while reality falls far short. The irony is breathtaking.

Drivers/motivators 96

Drivers/motivators Pitch Trust Manufacturing 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 103

Gaming Conversion Objectives and Key Results Referrals 103

Search Engine Land

MAY 13, 2024

Content distribution is the secret sauce that gets your hard work in front of the right eyes. Here are a few proven ways to supercharge your B2B content distribution strategy. What matters is how you distribute it to the right people through the right channels.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. We’re seeing the rise of tools like Opus Clip, which takes your long form video content and chops it into interesting smaller videos for socials, such as shorts or reels.

Growth 105

Growth Conversion Launch Gaming 105

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. What is lead generation? Conversion tracking. And this doesn’t just stop at leads.

Lead generation 114

Lead generation Campaign SQL CRM 114

The 5% Institute

NOVEMBER 13, 2022

Qualifying a lead in sales conversations is one of the most important tasks of the sales process. The reason qualifying a lead in sales conversations is so crucial, is because by doing so correctly you’ll save a ton of time, energy, and potentially money. Disqualifying Sales Leads.

Conversion 138

Conversion Clients Sales Legal 138

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. That’s how hard it can be to get funded.

Quota 96

Quota Finance Drivers/motivators GTM 96

Sales Pop!

MAY 20, 2024

However, the real excitement is the growth of your business. But if you want your business to grow, you need to keep your customers and clients interested in your products or services. So let’s talk about engagement — as well as how to foster it with personalized sales. Why Customize Sales Campaigns?

Campaign 52

Campaign Customers Click Through Rate Appointment 52

Search Engine Land

SEPTEMBER 1, 2023

To help you achieve this, let’s explore how to structure people operations to quickly and effectively scale SEO success. The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. We often hear that SEO takes several months to a year to have an impact.

CTR 131

CTR X-functional Profit margin Contract 131

Partners in Excellence

MAY 1, 2024

Andy Paul and I were having what I’ve labeled “The Old Fart Conversations About Selling.” ” And we are totally bewildered by things we see happening in sales. But the conversation reminded me of the old Billy Crystal “Fernando” sketches on SNL. We ask ourselves, “What are we missing?”

Technology 112

Technology Technology CRM Pipeline 112

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead generation 99

Lead generation Click Through Rate Contact Follow-up 99

PandaDoc

MAY 16, 2024

Generating leads is vital, but it’s only half the battle — you also need to figure out which leads are most likely to become paying customers. That’s where lead qualification comes in. Key takeaways: Lead qualification identifies high-quality leads who are likely to buy. What is lead qualification?

Legal 52

Legal Pitch Cross-sell Follow-up 52

SalesLoft

APRIL 18, 2024

Your revenue tech stack contains a wealth of information – but that data often lacks context, an actionable next step, and collaborative workflows where reps engage their buyers. While CRM’s gather, house, and organize your data, Revenue Orchestration Platforms like Salesloft use data to guide sellers on the best actions to take.

GTM 98

GTM CRM Up-sell Technology 98

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Fortunately for you, we’ve sifted through the clutter and done all the legwork to bring you the top 10 sales prospecting tools. 5 on G2 4.6/5

B2B 101

B2B Prospecting Sales Price 101

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

Objectives and Key Results 109

Objectives and Key Results Lead generation Campaign Up-sell 109

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. As a result, sales organizations have added enormous headcounts of SDRs and BDRs. How did we get here?

Quota 113

Quota Sales Pipeline B2B 113

Partners in Excellence

APRIL 17, 2024

We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. It is impossible for us to grow our business. If we don’t understand change, how can we ever expect our customers to understand it and want to navigate the change process?

High impact 116

High impact Service Growth Conversion 116

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Offering DIY tips and tutorials.

Real Estate 110

Real Estate Trust Healthcare Click Through Rate 110

Search Engine Land

APRIL 1, 2024

These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers.

Campaign 102

Campaign Launch Service Conversion 102

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc. The simplified stack to appeal to most of your customers 1. What problem does your company solve?)

Pipeline 78

Pipeline Contact Prospecting B2B 78

Salesforce

OCTOBER 18, 2023

It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Move your personalization beyond segmentation Reaching many people on an individual level used to be a dream. Well, it’s now reality – and something marketers need to do. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111