Remove capabilities talent-acquisition
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How to Mix Your Talent Strategies to Bridge Skills Gaps

Smarter With Gartner

As the effects of the pandemic begin to ease in many of the world’s major economies, improved job prospects, new skill needs and changing employee expectations all threaten to reduce the availability of critical skills and capabilities. HR leaders have 11 talent strategies to choose from. Type of talent strategy. Acqui-hire.

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Marketers making less use of martech’s expanding capabilities

Martech

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. In your inbox.

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3 steps to building a three-star marketing technology function

Martech

Marketing organizations are using less and less of their martech stack’s capabilities. Paradoxically, marketers find integration and configuration challenges within the integrated suites themselves, especially those built from a series of independent acquisitions. Hire new talent. Get support from IT.

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People or Process? Redefining Roles with EOS

Heinz Marketing

Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses. We can only really know if someone “gets” their new role in the testing of new processes.

Process 99
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Technology selection needs to return to a systematic and accountable approach.

GTM 131
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How to create winning B2B programmatic ad campaigns

Martech

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. We couldn’t do this before we had the capabilities within 6Sense,” Andrews says. “We outsourcing,” Andrews says.

Campaign 124
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Want to Improve Marketing and Sales Efficiency? Use Your ICPs

Heinz Marketing

The thought seemed to be that it’s better to have more talent than you need than not enough. 5 Ways ICPs Increase Marketing and Sales Efficiency Efficiency is defined as “capable of producing desired results with little or no waste.” As a result, you should start to see your customer acquisition costs decline.