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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

The canonical domain has a verified primary URL and syndication partner relationships with additional URLs. Content labels Going back to the More Options section, you will see Add content labels. But a simple Google News follow button graphic linked to your publication URL will increase followers. The parent organization.

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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics. Restricting experiments to logged-in environments only.

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How to deploy advanced schema at scale

Search Engine Land

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. It is not a one-and-done approach where you only need to add some code to your website. Schema can only be deployed on indexed and discovered URLs.

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How to Make Your Google Search Snippets More Clickable

ConversionXL

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. There are two ways to add these: Do it manually.

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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. Add FAQs Adding an FAQ section can be a great way to address questions you want to target, and leveraging FAQ schema can significantly impact click-through rates. To do this: Identify the terms that have lost traffic on a page.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Make sure your seasonal URLs are evergreen (i.e., “ /new-years-deals ” instead of “ /2023-new-years-deals ”) so your pages can build authority over time and maintain any backlinks. User-generated content Encourage user-generated content such as reviews, comments, and testimonials to add credibility to your offerings.

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How to Use Schema Markup to Improve Your Website's Structure

Hubspot

Below, let’s review what schema markup is, where to add it, and how it can improve your website’s structure. Schema markup is code you can add to your website that helps search engines return better results for users. Where to Add Schema Markup. You can add a variety of microdata depending on your service or product.