Search Engine Land

AUGUST 22, 2024

Results: How search term lengths and metrics have changed After looking at 41 million search terms and their corresponding impression, click and cost data over the past 29 months, what can we conclude? CPCs are up, and CTR is down. The hypothesis on click-through rate with AI Overviews would be that ads get fewer clicks.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Click-through rate: The percentage of recipients who click on links within your email.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

AUGUST 1, 2024

Adapting SEO KPIs to the rise of AI and LLMs Organic clicks and impressions, including engagement, visibility, CTR and average ranking, have traditionally been key SEO metrics. Get the newsletter search marketers rely on. Business email address Sign me up! Processing. But things are changing.

CTR 88

CTR Click Through Rate Engineering Legal 88

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Search Engine Land

OCTOBER 7, 2024

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing. See terms. Continuously test which images are performing well in SERPs and conversions to refine your checklist.

CTR 112

CTR Government Click Through Rate UX 112

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. You can monitor key metrics like open rates, click-through rates, and conversions to see how effectively your emails engage your audience.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Search Engine Land

SEPTEMBER 25, 2024

High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions. Apply these successful elements to your meta information to achieve higher CTRs, which, as you now know, can lead to improved rankings.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Martech

DECEMBER 23, 2024

Open rates What it measures: The percentage of recipients who open your emails. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Martech

JUNE 19, 2025

Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Measuring the conversion rate from those clicks (e.g., lead magnet download, webinar registration, sales inquiry) directly ties your email efforts to business outcomes.

CTR 87

CTR CRM Click Through Rate Lead generation 87

Search Engine Land

SEPTEMBER 17, 2024

Here are things that are often associated with authoritative well-branded websites in SERPs: Brands people know because this means users are more likely to click and trust their URLs when they see them in SERPs. Better branding simply means better CTR. Additionally, testing click-through rates (CTR) is also crucial for SEO.

CTR 78

CTR Click Through Rate Niche Legal 78

Search Engine Land

AUGUST 6, 2024

High click-through rates. Their CTR often exceeds that of more familiar emails. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Notifications appear directly on the browser screen when the user is online, making them hard to miss. Real-time communication.

Growth 85

Growth CTR UX Click Through Rate 85

Martech

DECEMBER 2, 2024

KPIs: Open rate: Percentage of recipients who opened the email. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

A/B testing 120

A/B testing Territory Technique CTR 120

Martech

DECEMBER 19, 2024

Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Experiment with copy, such as comparing Get started to Start free trial” or test high-contrast button colors. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Search Engine Land

JULY 25, 2024

Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads. Maintain a healthy click-through rate for your brand terms.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. If your CTR is low, part of your budget is going to the wrong people.

CTR 97

CTR Gambling Click Through Rate Niche 97

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. IMO, DeepSeek is slower by a second or two than other generative AI programs, and less polished than Alibabas equally inexpensive Chat Qwen.

E-commerce 103

E-commerce CTR Click Through Rate Government 103

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Search Engine Land

SEPTEMBER 17, 2024

Key metrics like cost per acquisition (CPA), click-through rates (CTR), and ROAS were studied. By the numbers: Over 22,000 accounts analyzed, with a monthly spend of at least $1,500. Over one million ads, across Responsive Search Ads (RSAs), Expanded Text Ads (ETAs), and Demand Gen, were reviewed.

Real Estate 120

Real Estate CTR Click Through Rate Trust 120

RingDNA

MARCH 26, 2025

According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. However, you can significantly increase your CTR with highly targeted ads. Depending on your budget, you might choose to increase the scope of your LinkedIn advertising efforts.

Closing 62

Closing B2B Sell Referrals 62

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). Try different combinations to simulate the effectiveness of a given marketing tactic.

CTR 135

CTR Click Through Rate Lead generation Campaign 135

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” Conversion rate : Are your seasonal shoppers pulling the trigger?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Salesforce

MARCH 26, 2025

” You should analyze key metrics and set benchmarks for each segment and message for open rates, click-through rates (CTR) , and conversion rates. Test, measure, and optimize continuously: Automated campaigns should never be “set and forget.”

Price 52

Price Campaign A/B testing CTR 52

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. If you want to increase sales, focus on tracking how customers respond to your offers or which products they buy the most.

Customers 52

Customers CRM CTR Click Through Rate 52

Martech

JANUARY 2, 2025

But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. As a result, we went on to re-test just the elements around the CTA button including location and a message about this being an exclusive offer.

CTR 114

CTR Click Through Rate Campaign Presentation 114

Martech

JANUARY 13, 2025

Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails. 3 KPIs that welcome emails can help grow Open rate: This measures how many people open the welcome email. A higher open rate indicates that our subject line and timing are effective.

CTR 112

CTR Click Through Rate Territory Contact 112

Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. Watch time. Session duration.

Click Through Rate 73

Click Through Rate CTR B2B GTM 73

Salesforce

NOVEMBER 18, 2024

AI Tools For Your Startup Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads Research shows that around 75% of all clicks on search traffic come from the first page of Google results (the top ten spots).

Objectives and Key Results 98

Objectives and Key Results Click Through Rate Engineering Niche 98

Martech

FEBRUARY 28, 2025

YouTube: The king of retention and click-through YouTube rewards videos that keep people watching. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends. Here’s how the three dominant platforms interact.

Gaming 83

Gaming CTR Networking Angle 83

Salesforce

FEBRUARY 27, 2025

Click-through rate (CTR) : Indicate ad effectiveness. Conversion rate (CVR) : Show how well the site converts visitors. Next, select the metrics that directly answer the key questions, prioritizing essential KPIs the clearly define success. Revenue per sale : Reflect site merchandising effectiveness.

Territory 103

Territory CTR Click Through Rate Campaign 103

Martech

MAY 16, 2025

If cost per result climbs or CTR drops despite adjustments, its time to cut or pivot. If, after several days or a reasonable sample of impressions, you see CPA climbing, CTR dropping and no improvements despite creative or targeting tweaks, its time to pause, cut or rethink the campaign. Watch for diminishing returns.

CTR 120

CTR A/B testing Click Through Rate Campaign 120

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. SUBSCRIBE See terms.

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

Click Through Rate 95

Click Through Rate CTR Clients Presentation 95

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). Let's start improving that email click-through rate to really give your CMO something to smile about. But don't feel bad.

Click Through Rate 78

Click Through Rate A/B testing CTR Campaign 78

Hubspot

DECEMBER 27, 2011

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR).

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

Click Through Rate 80

Click Through Rate CTR Clients Presentation 80

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

CTR 102

CTR Real Estate Click Through Rate Launch 102