Remove Click Through Rate Remove CTR Remove Up-sell
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not?

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Get the newsletter search marketers rely on. Processing. See terms.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. KPIs: Open rate: Percentage of recipients who opened the email. Email: Business email address Sign me up!

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Brand Protection: The complete guide by Adthena

Search Engine Land

Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. it helps safeguard your brand from competitors, affiliates and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving up costs.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues. How seasonality shakes up consumer behavior Consumers are a fickle bunch and seasonality plays them like a fiddle. When did your clicks spike? Or consider travel.