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How You Can Get Started With Email Marketing Today

Salesforce

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same.

Campaign 149
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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This day in search marketing history: January 6

Search Engine Land

Google launches ‘Shops’ section in mobile search results. Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition. Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars. Surprise: Google’s Home Page Promoting Nexus One. Also on this day . Bing Makes Driving Directions Twice As Fast.

Retail 92
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses. Yes, B2B companies can build strong Instagram followings: Intel (1.3 So should you bother?

B2B 113
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Twitter To Start Displaying Promoted Tweets in User Streams

Hubspot

Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. However, an ad will only appear to a user if he or she is already following the account that purchased the ad. Social networks are growing up. Marketing Takeaway.

Promote 57