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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Time-sensitive promotional offers. Click-through rates: Identify content that resonates most strongly.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. How to achieve: Promote your content on social media and through email newsletters. Updated answer: Sure!

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Here’s an example: Johnny lands on your website -> Johnny subscribes to your content -> Johnny receives an introductory email from you -> Johnny then receives another email three days later offering your services -> Johnny clicks and purchases your services -> and now Johnny is a customer.

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The small B2B marketing team’s guide to ABM

Martech

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. Focus on a strong thumbnail to boost click-through rates. Engagement rates : Includes likes, comments, shares and saves. Shows how well your content resonates.

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Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics

Search Engine Land

Nearly 75% of consumers prefer to watch short-form videos when learning about a product or service, according to a Wyzowl survey. Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics , allowing brands to scale effectively. Brand (32%). Readability (23%).

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