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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. ActiveCampaign: For automation and segmentation. Processing.

B2B 122
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Heres how to start: 1. Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

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The biggest email newsletter mistake B2B companies keep making

Martech

Definition of an email newsletter Its essential to start here because the definition varies across different regions. Email: Business email address Sign me up! We also saw an unsubscribe rate 41% higher than the median. This was the highest unsubscribe rate weve seen for either version since the newsletter launched.

B2B 117
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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

It has an in-built email marketing functionality that allows you to build your list, set up an email autoresponder, and send broadcast messages. A change of ownership, a complete rebranding, and the total makeover that Kiyvio got in 2018 when the team started redeveloping it from scratch can be interpreted in two ways. Hello, Jane!”

Price 219
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Start with Your Profile When someone looks at your LinkedIn profile, this is often their first impression of you.

Closing 62
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YouTube Analytics: The 15 Metrics That Actually Matter

Hubspot

Impressions Click-Through Rate. Impressions click-through rate measures your video’s ability to prompt people to watch your video after seeing it on their homepage, recommendation section, or trending section. Card Click-Through-Rate. Image Credit: YouTube. Image Credit: YouTube.

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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. They use cold emails, cold calls, and frequent follow-ups to achieve consistent growth. Improve your email open-rate by sending personalized cold emails with SalesHandy.

Product 131