Search Engine Land

AUGUST 13, 2024

They should also provide lifestyle images that tell a story or show their product in use, and infographics that highlight a product’s unique selling points. Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics , allowing brands to scale effectively. Brand (32%).

Retail 86

Retail Click Through Rate Promote Growth 86

Search Engine Land

JULY 25, 2024

Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

OCTOBER 7, 2024

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Develop snackable videos for your unique selling proposition (USP) and customer reviews. Business email address Sign me up!

CTR 112

CTR Government Click Through Rate UX 112

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

JULY 3, 2025

Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling. Since reps spend only 30% of their time selling , automating lead scoring helps free up time for actual sales activities. Speed matters in sales.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

JULY 18, 2025

They respond to what your customer does (or doesn’t do), not what you want to sell. Update your metrics Move beyond opens and click-through rates. The four pillars of lifecycle marketing Relevance : Lifecycle messages are tied to behavior, not dates. Build or improve that flow. Measure the effects.

Campaign 64

Campaign Conversion Click Through Rate Referrals 64

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” Conversion rate : Are your seasonal shoppers pulling the trigger?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Highspot

JUNE 19, 2025

When emotional engagement is strong—ideally through content personalization— churn is low, and brand allegiance grows among existing and new customers. Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs.

GTM 52

GTM Customers Cross-sell Contract 52

Salesforce

MARCH 26, 2025

It enables you to make better inventory, pricing, and marketing decisions by analyzing customer data and predicting what’ll sell best. Because of AI’s accurate predictions, you’ll get insights into which products might sell faster, customize your storefront , and boost your revenue despite minimal resources.

Price 52

Price Campaign A/B testing CTR 52

Sales Hacker

FEBRUARY 24, 2025

Engaging thumbnails and titles: They design compelling thumbnails and craft intriguing titles to attract viewers and increase click-through rates. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff. case studies from our own marketing experiments. Pain-point explainers.

B2B 83

B2B GTM Cross-sell Education 83

Salesforce

NOVEMBER 1, 2024

For example, if customers often search for products you don’t sell, you can expand your offering or build a partnership with a brand that does. Search click-through rate: Similar to search conversion rate, this metric measures the proportion of unique searches that result in a click.

UX 103

UX Click Through Rate User Experience Technology 103

Martech

OCTOBER 18, 2024

higher click-through rate than single-image ads. Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. Content marketing and social selling work the same everywhere. It looks like an organic post, and LinkedIn says they have a 2.3x

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

MARCH 25, 2025

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. Dig deeper: Does your email copy persuade or sell? They were wrong.

B2B 120

B2B Promote Click Through Rate Territory 120

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Completion rate : Measure how many people watch your Stories or Reels all the way through to understand what holds their attention. Here’s what works well for SMBs.

Follow-up 59

Follow-up CRM Contract Trust 59

Martech

MARCH 14, 2025

Identify opportunities for cross-selling and upselling : This is especially useful for companies with multiple business units, ensuring cross-selling opportunities across different product or service lines. This will increase open and click-through rates, leading more customers to our product pages.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell.

Conversion 113

Conversion A/B testing Campaign Click Through Rate 113

Hubspot

MARCH 21, 2025

Independent Software Vendor (ISV) Partners build and sell apps that enhance our softwares capabilities. Within months, the British Council achieved remarkable results: The organization saw a 178% reduction in email lag time and open rates of 48.9% (much higher than the 29.5% industry benchmark).

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

Sales Hacker

APRIL 18, 2025

Click-through rates dropped by 25%. Jobs-to-be-done format : Structure content to match what the user is trying to solve, not what youre trying to sell. The rise of AI has changed the game and not in the way most marketers hoped. Sydney saw it firsthand at G2 and Drata. Googles UI has changed.

GTM 96

GTM Click Through Rate B2B Trust 96

Hubspot

DECEMBER 27, 2011

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). stop, cancel, fail, etc.).

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

ClickFunnels

JANUARY 26, 2022

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. These tools will pull valuable information based on the buying trends to arm your teams with tactics and data for upselling and cross-selling. 10: Chatbots.

Process 328

Process Sales Technique Cross-sell 328

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with. Focus on value.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ClickFunnels

JANUARY 30, 2022

Although Facebook ads have been blasted by some for low click-through rates, consider the fact that your podcast isn’t selling anything on its own. If there’s anywhere users are going to be talking about your podcast, beyond niche forums, it’s going to be on Facebook.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Sales Hacker

NOVEMBER 11, 2019

Selling to Fortune 500 companies is a different game than SMB. Let’s walk you through exactly how I sell to Fortune 500 companies with this 3-step process: STEP 1: Create Ads by Account (Time to Complete: ~1 Hr). First, log into your LinkedIn ads account and you’ll get walked through the process of creating your first ad.

Process 91

Process CTR Sell Cross-sell 91

Martech

FEBRUARY 24, 2023

Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet. Example reports could include: What day of the week has the best open rate.

Click Through Rate 128

Click Through Rate Legal Finance CRM 128

Sales Pop!

JANUARY 27, 2022

However, the key here is not to use your blog to sell your product. Click-through rate – measure the number of clicks on a specific link, CTA, ad, etc. Conversion rate – measure how many visitors are making a purchase. Website traffic – how many people visit your website over a given period of time.

Price 222

Price Click Through Rate Up-sell Pitch 222

ConversionXL

JULY 29, 2020

You either get an immediate answer or click through to a site, with no need to return to the SERP. Amazon wants to sell products. In one or two more clicks, you buy—with the post-purchase experience reinforcing your initial choice. Click-through rate is a proxy for relevance. Click-through rate.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Sales Pop!

FEBRUARY 15, 2024

Create a Buyer Persona To sell effectively, you need to know who you’re selling to. There’s a much higher click-through rate when you reach out to your customers according to their needs. The traditional online selling methods don’t cut it anymore. That’s where personalization comes in.

Profit margin 130

Profit margin Click Through Rate Promote Repeat business 130

Hubspot

FEBRUARY 1, 2021

Offer early bird pricing and sell tickets on a scarcity model. Encourage them to promote your event to the leads and customers they talk to through some friendly competition. Incentivize ticket sales by offering prizes to whoever sells the most tickets (give everyone a unique discount code so you can track it!), Number of leads.

Sell 101

Sell Promote Price Networking 101

Search Engine Land

JULY 27, 2023

Exact match drives the highest click-through rate This data point matches the theory that the more specific you are, the more relevant the ad. The more relevant the ad copy is for consumers, the higher the response rate. The theory is that the less targeted you are, the less competition and the lower the cost.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Salesforce

APRIL 4, 2022

Identifying the right KPIs always depends on the nature of your business: “Success” varies a lot if you’re selling enterprise software to executive buyers, versus sneakers to anyone who wants them. Click-through rate. The click-through rate is the percentage of clicks once an email is opened.

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Veloxy

JULY 6, 2022

In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. But today, sales reps are using email tracking software to increase their reach in accounts, generate more buyer signals, and improve engagement rates. send emails 15 minutes apart.

Click Through Rate 182

Click Through Rate Contact Service Campaign 182

The 5% Institute

AUGUST 10, 2023

In today’s fast-paced digital landscape, harnessing the power of social media selling strategies has become paramount for businesses aiming to thrive and succeed. This article delves into effective social media selling strategies that can propel your business to new heights, providing insights and actionable tips for success.

Sell 52

Sell Click Through Rate Trust B2B 52

Heinz Marketing

FEBRUARY 17, 2022

Amongst this dilemma, attribution, lead scoring models, click-through rates, MQLs are often some areas of controversy and friction between sales and marketing teams. By measuring win rate before ABM and after ABM, it will provide a point of comparison. Customer Retention Rate. Average deal size.

Pipeline 119

Pipeline Click Through Rate Cross-sell Territory 119

Sales Pop!

OCTOBER 19, 2023

The numbers that prove B2B Instagram Marketing success are pretty impressive: Instagram is the king of social selling. 33% of social media marketers studied in a Global survey confirm that the platform offers marketers the highest ROI and best tools for selling products.

B2B 130

B2B Niche Click Through Rate Trust 130

Hubspot

JUNE 15, 2012

performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. 3) Does using numbers or special characters in an email's subject line impact its open rate?

Click Through Rate 78

Click Through Rate A/B testing CTR Contact 78