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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 244
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 325
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client.

Contract 337
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What to do when your vendor has a data breach

Martech

To that end, be sure you have the contact information available at all times. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. The contract should have a data breach notification requirement and possibly what remediation is required of the vendor.

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7 Reasons You Need Net New Business

Iannarino

One is to sell more to your existing clients. This is a good starting point because you already have contacts and contracts, making this strategy fast. The second way to increase your revenue is to acquire new clients. To grow, you need net new business. There are two ways to do this.

Contract 277
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How to Organize a Prospect List for Booking First Meetings

Iannarino

You always have open loops you need to close, like sending a new contact the case study they requested. Or perhaps you owe another client an edited contract for a new offering they are interested in buying. It's important to be organized in sales.

Meeting 286
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Why Your Next Lead Is No Better Than the Last

Iannarino

It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. It’s easy to assume that a new contact is, at that moment, more compelled to change and better positioned to take immediate action. No, please don’t literally scratch your clients.)

Intrinsic 343