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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. The vendors included both Obility clients and non-clients. He’s seen the movement to PLG and PLM firsthand. Source: Mike Nierengarten.

B2B 127
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How to recover from Google Ads performance drops

Search Engine Land

Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. The client’s website. The market conditions.

CTR 96
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

CTR 86
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Overall, video content helps in engagement and improve conversions and saturating SERPs. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing. See terms.

CTR 112
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 102
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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Key features of SearchGPT include: Conversational interface: Users can interact with SearchGPT in a more natural, dialogue-like manner. Conversational search.

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

One of the ways we love to help our clients establish depth of authority is with proprietary data, research and benchmarking that informs reporting and analysis. Impressions, clicks, CTR and on-site user behavior should all be part of your reporting from GA4, Google Search Console and any other platforms you’re accessing.

CTR 100