Study shows AI agents struggle with CRM and confidentiality
Martech
JUNE 17, 2025
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. It also means marketers must be aware of agents’ problems handling nuanced, evolving customer conversations that demand iterative information gathering or dynamic problem-solving.
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