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How to build lasting relationships with SEO clients

Search Engine Land

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. This stability fosters trust and allows for more comprehensive, strategic planning.

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The high cost of undervaluing experienced marketing leadership

Martech

Access to health insurance and retirement benefits like a 401(k) are critical for many who support families and plan for the future. While some enjoy fractional work, they describe it as challenging to find and retain long-term clients. Make marketing a foundational voice in strategic planning and board discussions.

GTM 101
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

By offering rewards or incentives for referring others, you can turn your happy customers into powerful promoters. Promote your program This will ensure that your referral program doesnt slip through the cracks. Reward both parties Set up a system where both the referrer and the new client benefit.

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10 questions to ask when auditing your email program

Martech

Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process.

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A Deep Dive Into Successful Account Planning

Outreach

Research done by Frederick Reichheld, inventor of the Net Promoter Score, found that increasing customer retention rates by 5% increases profits by 25% to 95%. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship.

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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. Promote AI Literacy Among Staff: Ensure that all team members understand the capabilities and limitations of AI.

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Whether you’re communicating with clients or with customers online, having good communication skills is a must.

Promote 141