Search Engine Land

AUGUST 30, 2024

The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts. Identifying segments to compare that are close enough in composition to produce clean results. Enough data density to make a call on the level of incrementality your spend is driving.

A/B testing

Search Engine Land

JULY 24, 2024

Data-driven decision-making : By closely tracking performance metrics, you can make informed decisions about budget allocation, keyword targeting and ad copy optimization. Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped.

CTR

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Visibility : Gain presence on a social-SERP for relevant topic/conversation. Include closed captions for accessibility and extra text for algorithms. Prioritize the user experience! Focus on a strong thumbnail to boost click-through rates.

Objectives and Key Results

Hubspot

NOVEMBER 22, 2024

I had some of the best times and work experiences during those years. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” Re-target churned customers.

Lead generation

Search Engine Land

OCTOBER 2, 2024

Other times, they simply don’t have time to investigate closely enough. For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We see it all the time.

Clients

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint. Key contributions: Conducting user research to uncover needs and pain points.

A/B testing

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals.

Healthcare

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Outcome: A well-trained sales team can confidently address buyer questions and close deals faster, directly contributing to revenue growth.

Product

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. The product is the lead, but the sales-assisted motion will help close the deal.

Product

Martech

APRIL 11, 2025

These enhanced summaries offer quick, actionable insights making it easier to follow up, coach teams, and stay aligned on customer conversations. With fewer taps and faster access to call tasks and recent contacts, reps can reach out more efficiently helping them stay productive, build pipeline faster and close deals from anywhere.

A/B testing

PandaDoc

MAY 12, 2025

Study behavior to close more deals What is price sensitivity? The results can reveal how much price impacts conversion rates, average order value, and overall revenue. For repeat customers who are already bought into the service, the conversation changes from sales to renewals and continuing service. Lets get started.

Price

Highspot

OCTOBER 14, 2024

Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. 9 Steps to Create a Revenue Operations Strategy To avoid the pitfalls that lead to poor customer experiences and lost revenue, you need a strong RevOps strategy. Every step should flow seamlessly.

Teamwork

Martech

JULY 14, 2025

It exists to keep them informed, entertained or inspired — not to close a deal. The user experience of this type of newsletter is critical. Measure clicks, engagement depth and conversions. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive. Lead nurture?

B2B

Hubspot

JANUARY 15, 2025

Instead, firsthand user experience demonstrates its real-world value by solving an individualized problem, integrating into a particular context, and impacting actual results. This makes it an important step in your sales process , as you move a prospect from lead to closed customer. Communicate throughout the POC process.

Sales

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. It’s a delightful individual user experience. Saw historically, the sales that were easier to close had the highest acbs had the higher expansion retention. So we just.

GTM

ConversionXL

SEPTEMBER 20, 2018

Pros : Ability to close high Lifetime Value (LTV) customers. According to SiriusDecisions , 98% of marketing-qualified leads never result in closed business. One of the reasons this conversion rate is famously awful is that the MQL model has hidden flaws: It encourages marketers to gate content to hit their MQL goals.

Go To Market

Salesforce

DECEMBER 23, 2024

Incident Response Multi-tenant architecturewhere a single software stack supports multiple, independent customer agencies and organizationsprovides distinct advantages for users. These benefits include improved user experience, cost savings, and operational efficiency.

Government

SaaStr

JULY 14, 2025

Deep Dive: The Data Behind Marketing Reporting Structures The CEO-Centric Early Stage Reality At companies with 1-50 employees, 81% of CMOs report directly to the CEO. Specialization at Scale : Different marketing functions require fundamentally different skill sets and success metrics.

Strategize

Salesforce

NOVEMBER 18, 2024

For example, you might aim to increase organic traffic by 20% within the next six months or improve the conversion rate from organic search by 15% in the next quarter. Google Analytics is a must-have for monitoring website traffic, user behavior, and conversions. Site speed.

Objectives and Key Results

SaaStr

MARCH 9, 2025

Jess Clark, Head of User Experience at Calendly Jess leads Calendly’s user experience initiatives, working closely with Steven to create intuitive scheduling experiences that help people connect more efficiently and achieve their desired outcomes. Data quality requirements User experience impact 4.

UX

Hubspot

MARCH 3, 2025

"These arent just random gripes theyre invitations to start the right conversation. The strongest sales conversations take root before the first hello. This helps in curating product offerings that align closely with current market demands. Real conversations beat professional profiles. Does that ring true for you?

Prospecting

Hubspot

MARCH 21, 2025

Savvy businesses know which organizations pose a threat, present healthy competition to monitor, and may prove a close ally. In my experience covering businesses and writing case studies, Ive noticed that most organizations keep a close eye on competitors. Here are some of the benefits of partnerships.

Commission

Salesforce

APRIL 16, 2025

Back to top ) Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Often, sales managers are promoted for being good at the tasks and conversations around closing deals.

Technique

Salesforce

MARCH 4, 2025

With Data Cloud unifying company-wide data, Sandboxes allow precise testing in a controlled environment delivering results that closely mirror production. Monitor and analyze user behavior Simulate user interactions in a Sandbox to uncover patterns, refine AI responses, and improve natural language understanding.

Trust

Salesforce

APRIL 23, 2025

Because it can’t scale and meet your growing needs, its harder to manage customers, close deals, and keep your team happy. Your team is less productive because of your CRMs poor user experience User experience can make or break CRM adoption within your team. Start it up 4.

CRM

ConversionXL

FEBRUARY 21, 2017

User experience is a nebulous term. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? These are just some of the many little things that go into a website’s user experience.

User Experience

Sales Pop!

FEBRUARY 23, 2022

One of those priorities is consistently increasing conversions. Conversions occur when visitors complete a desired action, like filling out a form or making a purchase. Without conversions, your business’s longevity is at risk. Four Tips for Building a Powerful Team That Increases Conversions. Centralized structure.

Conversion

Salesforce

MAY 28, 2025

You can anticipate your customer needs and deliver personalized, seamless experiences that capture attention and build lasting relationships. Personalized marketing: AI can analyze customer data to create targeted campaigns and recommendations that help increase conversion rates. How can you deliver omnichannel experiences using AI?

Customers

Veloxy

JULY 14, 2022

What is your closing ratio? Your closing ratio (or close rate) measures your overall sales efficiency. It’s calculated by dividing the number of sales you’ve closed by the number of leads or opportunities in your pipeline (and multiplying that by 100 to generate a percent). Your closing ratio for June would have been 30%.

Outside Sales

Outreach

JULY 8, 2021

Understanding the difference between customer experience and user experience helps you understand where and how to make interactions between your users and your brand more seamless and meaningful. Let’s look more closely at the unique roles user and customer experience can play in your business.

User Experience

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. Visual Hierarchy. Whitespace.

User Experience

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. Improve the User Experience.

Conversion

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud.

Conversion

ClickFunnels

FEBRUARY 2, 2022

They tend to have one of these two purposes: Improving the user experience. There’s no doubt that they interfere with user experience. Have you ever had this experience: You click a link. You can’t figure out how to close that splash page and continue to the website. Continue reading…. Generating leads.

Legal

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

Conversion

Salesforce

AUGUST 31, 2022

OneUnited is a 50-year old Black-owned bank with one mission: to close the racial wealth gap. Building trust to close the racial wealth gap. Creating content that resonates with customers’ lives by addressing the experience of many Black consumers. In the U.S., Then it sought additional ways to connect.

Closing

ConversionXL

DECEMBER 6, 2018

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. Indeed, there may be times when increasing form fields boosts conversion rates.). It’s not hyperbole. Form-wide considerations. Total form fields.

Conversion