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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting!

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Ultimately, content marketing can influence potential buyers at every point in the funnel: Attract; Engage; Close; Delight. Content marketing and the “know, like, trust” model. Image source ).

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

In this article, we’ll share 20 solar sales tips to help you close more deals and become a successful solar salesperson. Remember, the more you know about your audience, the better equipped you’ll be to close the deal and help them make the switch to solar energy.

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Meet the People Building the TV Controlled by Your Brain

Hubspot

Selecting a movie to watch on Netflix, for instance, would be close to impossible with restricted motor skills, without the ability to manually scroll through options -- and in some cases, to dictate to someone else what we want to watch. Meet the People Who Are Building a Way to Control a TV With Your Brain.

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From friction to flow: A marketer’s secret productivity engine

Martech

And our brain is at the helm — determining how to respond to everything outside of it and communicating through patterns of electrical activity produced by neurons. This electrical activity is called “brainwaves.” Sitting in yet another one-hour meeting? How are you feeling when you are relaxing on the weekend?

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I Never Lost a Customer I Actually Visited

SaaStr

To all that, I wanted to add one very tactical insight: of the 1000s of customers we closed when I was running Adobe Sign / EchoSign … while we lost a few over time for many reasons, indeed we lost some great customers … we never lost a single one I actually visited. My electric personality? At least not on my watch.

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Selling Signs – Effective Communication Skills

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Dealing with those who don’t want to meet in-person – You will need to Integrate technology. Certainly, you can get a verbal in a virtual meeting. Best be ready!

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