Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment.

Closing 162

Closing Sports GTM Legal 162

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Losing deals to close-no decision is a rampant problem. Success Starts with Alignment.

Go To Market 98

Go To Market Technology Technology Pitch 98

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The final step is to correlate those successful business reviews with closed-won opportunities. It all comes down to strategy.

Strategize 115

Strategize GTM Cross-sell Sales 115

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Collaborating closely with developers to bring user-centered designs to life.

A/B testing 116

A/B testing UX CRM Strategize 116

Martech

SEPTEMBER 23, 2024

The martech manager uses this data to optimize marketing strategies and improve ROI. Collaboration with cross-functional teams: The martech manager acts as a liaison between marketing, IT, and other departments. This includes tracking key performance indicators (KPIs) and generating reports for the marketing team.

Technology 111

Technology Technology Customer Relationship Management Campaign 111

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Most successful companies grow by moving up-market, increasing ACVs, and closing larger Enterprise customers.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

SaaStr

DECEMBER 5, 2024

Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.” People are already buying it.

Cold Call 109

Cold Call GTM Follow-up Technology 109

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Lower close rates. Email: See terms. Sales does that.

GTM 64

GTM Gambling Pipeline Strategize 64

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Before hiring their first sales reps, the founders personally closed millions in revenue. Key Growth Drivers 1.

Territory 72

Territory Drivers/motivators Quota Pipeline 72

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Onboarding is the highest-ROI investment you can make.

GTM 96

GTM Cross-sell Finance Price 96

SaaStr

APRIL 1, 2023

As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. Then Certa and Box developed a joint go-to-market that benefits both companies. Certa has progressed from a supplier partner to now integration and go-to-market. And it’s working.

Strategize 96

Strategize Customers Clients Trust 96

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 101

GTM E-commerce Real Estate Networking 101

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 84

Go To Market Up-sell Sales Strategize 84

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.”

Product 104

Product Transportation Growth Launch 104

Sales Pop!

AUGUST 2, 2023

This can range from the number of closed sales and generated revenue to generated leads and other metrics. You won’t be closely involved with or constantly monitoring every activity your internal representatives are engaged in. Others might want to help with an entry strategy to boost their initial traffic.

Represent 242

Represent Lead generation Sales Commission 242

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

Growth 74

Growth GTM Product Government 74

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs. The result?

Strategize 124

Strategize Finance Prospecting Follow-up 124

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 56

Go To Market Growth GTM Strategize 56

Highspot

JANUARY 19, 2024

Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity. Successful revenue engines require alignment across the board, where marketing and revenue operations play crucial roles in enabling sales. Investment in people gives sales teams the confidence and power to close critical deals.

Strategize 64

Strategize Growth Quota Sports 64

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. TriNet exists to make that easier.

GTM 81

GTM Customers Construction X-functional 81

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. We close this gap. Marketo changed marketing 10 years ago. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When sales and marketing leaders operate in silos, companies leave growth on the table. Metrics that once clashed, like MQLs vs. Closed Won, begin to move in sync. Monthly : Strategic deep dives with broader leadership.

GTM 104

GTM Cross-sell Pipeline Launch 104

Highspot

MAY 26, 2025

Is training translating into closed deals? For example, it can show whether a sales methodology training leads to more closed deals or if a coaching session improves rep confidence, providing new insights for early intervention. They give them the right training, content, and learning tools to close deals.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. QBRs) is the leading factor in reducing churn.

GTM 105

GTM Contract Government Legal 105

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Partners in Excellence

MARCH 26, 2024

When these large, strategic deals closed, our team and the company celebrated the success. I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 98

GTM Engineering Electricity X-functional 98

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more. The future of GTM is AI-powered.

Growth 69

Growth GTM Cross-sell Negotiate 69

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Deals close 46% faster using ELG playbooks.

GTM 123

GTM UX Go To Market CRM 123

Sales Hacker

MAY 6, 2021

The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.

B2C 118

B2C SQL Pipeline Strategize 118

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52