What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Campaigns that don’t meet Google’s minimum Ad Rank threshold are automatically eliminated from the auction. How does Ad Rank work?
Let's personalize your content