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How to inflation-proof your marketing in 2025

Martech

Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Processing. See terms.

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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

This model reflects the real internal journey accounts take—from first signal to full strategic partnership—by aligning sales, marketing, customer success, and product around how buyers adopt innovation over time. Initial Adoption and Strategic Buy-In Once the pilot succeeds, a few strategic leaders begin to take a more active role.

Growth 88
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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

They know how to build strategic partnerships, and will get the benefit of the doubt here. They know how to close Big Deals. First timers will struggle here, by contrast, for many many years. They know how to grow quickly once they have product-market fit. They know how to fundraise. They generally wont sell too early.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. In B2B sales, it often takes north of six contacts to close deals. According to sales expert Colleen Francis , a referred lead has a close rate of 50%!

Closing 62
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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Product : Vanta Your deal is almost closed, and all that’s left is the security review. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Sustained success demands a strategic approach backed by powerful technology.

GTM 103
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The Reality of Selling Your Company: What No One Tells Founders with Brian Halligan, Co-Founder and Chair of HubSpot

SaaStr

How To Stay On The Radar Maintain relationships with potential acquirers HubSpot sent quarterly updates to Salesforce executives: “here was going on at HubSpot, four or five slides, unit economics” “Keep in loose touch” with strategic partners who could be acquirers 7.