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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic.

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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce

Data takes center stage in building trust. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust. The outcome? Purpose Limitation.

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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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10 Internet Marketing Strategies for Growing Your Business

Sales Pop!

Think of it as the shop front to your business and you want to ensure that it is up-to-date, informative, and looks professional. SEO can be incredibly difficult to manage and the algorithms that govern the search results are constantly changing. People put a huge amount of trust in influencers, especially the younger generation.

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10 Key Ways to Leverage Your Business Ecosystem to Close More Deals

Hubspot

Your ecosystem is made up of all the related software, services, publications, agencies, and associations that your customer might interact with when buying or using your product. They wind up asking for referrals or support from other organizations without offering anything in return. Referrals are direct intros to accounts.

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Everything You Need to Know About the Realtor Code of Ethics

Hubspot

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The buyer wanted to know: is now the right time to snatch up the property? " There went Magua's $12,000 commission. And I said, 'No, I think you should wait.