article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. This acquisition-first mindset stems from traditional marketing metrics and organizational structures.

Growth 137
article thumbnail

How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. It’s a commission-driven role. I really liked this one and wanted to write up a few more learnings.

GTM 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations.

Price 113
article thumbnail

B2B marketing can’t hide from change forever

Martech

Whether for sales or CX, commissions are paid on the transaction. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Revenue is a short-term, incomplete metric. Profit is the long-term metric Im signing up for. Thats the future. Heres one example.

B2B 66
article thumbnail

GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston

Sales Hacker

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.

GTM 120
article thumbnail

Is Outsourcing Sales Right for Your Business?

Sales Pop!

There could be more upfront or one-time costs, such as commissions, salary, hiring costs, etc. It becomes challenging to rely on a generalized partner to possess the specific skills required to successfully introduce your product into a new market or expand your presence in a fiercely competitive landscape.

Represent 198
article thumbnail

12 Leaders on the Top 10 Sales Compensation Challenges in 2023

Sales Hacker

Related: 8 Things to Review Before Accepting a Sales Commission Plan. In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Kevin McKeown , CRO at Beekeeper , said people can’t believe what companies are paying in the market. There’s also confusion around who should own compensation. “In Total compensation.