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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Go here to see the entire presentation. Registration is free. Processing.

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How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. AI is somewhat similar — it’s part way out of the bottle.”

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Marketers discuss using AI beyond content creation

Martech

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

” Starting with a pitch or demo : We have been teaching salespeople to use a consultative approach for decades and while the most successful salespeople do sell this way, and whether on the phone, via email, or face-to-face, most salespeople still begin with a pitch. or What can you show me?” That her favorite dessert.

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How to craft a pricing & quoting strategy that drives incremental revenue

PandaDoc

Sometimes, all it takes is rethinking how you present, package, and position what youre already selling. Use pricing tables to clearly display discount structures PandaDocs pricing tables make it easy to present tiered or volume-based pricing directly inside your quotes. This page is not intended to and does not provide legal advice.

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Why assumption-based GTM strategy is facing a powerful reckoning

Martech

Agencies, measurement consultancies and service providers are the primary culprits. A measurement consultancy sells more dashboards by providing correlation-heavy reports that feel comprehensive rather than the more complex work of isolating true causal drivers. We optimize the wrong variable with incredible precision.

GTM