Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. The technology to do this is available today, but it’s difficult for most marketers to build. Think about your own business and where you most need help, and then consult AI to see how it can help. However, once built, it is very easy to use.

User Experience

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles.

Government

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. A tool is only as good as its implementation, so choose vendors that will help you onboard the tool successfully.

Objectives and Key Results

Sales Pop!

JUNE 11, 2025

Current Trends Being current with new strategies and methods for client care, as well as technology for both in-office and remote work, we also need to examine our processes. The upfront consultation was at no charge, regardless of the time spent. Conclusion: Do You Encourage or Discourage New Business?

Education

Search Engine Land

SEPTEMBER 11, 2024

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. It empowers them to make better decisions about their digital presence in the long run, building a foundation for ongoing success and a stronger consulting relationship.

High impact

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

Strategize

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Want to learn more about working with an agency? Request a free brainstorm call here.

E-commerce

Martech

SEPTEMBER 20, 2024

He partners with resellers, technology integrators and industry consultants to extend the platform’s reach. Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources.

GTM

Martech

JANUARY 7, 2025

For example, a tech consulting firm could create a resource hub for topics like common cloud migration questions with detailed Q&A formats that AI can surface easily. For LLM-specific content enhancements: Focus on content that answers People Also Ask and conversational follow-up queries.

B2B

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

Government

Martech

JULY 26, 2024

Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy.

Consult

Heinz Marketing

AUGUST 21, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations.

B2B

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. We get consultants and other “experts,” to help us figure out something new.

Start-ups

Hubspot

SEPTEMBER 9, 2024

The evangelist may work for a consulting firm, a partner candidate, or even an existing customer. I always did my best to build relationships with prospects and be a consultative salesperson instead of taking a more aggressive approach. Trust me — without a lead list with this level of granularity, your results suffer.

Territory

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. The consulting mindset was quite helpful there.

GTM

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM

Martech

NOVEMBER 7, 2024

Whether it’s helping to integrate and manage an ABM platform or replicating the three jobs an ABM platform does, they can offer consultative services to help your business deliver a more effective go-to-market motion. This approach allows companies to build a more agile solution that fits their needs.

B2B

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. And there’s a risk in alienating customers, a study by IAB and market research consultancy Alter Agents found. Last year, IAB introduced RMN guidelines in collaboration with the Media Rating Council.

Retail

Martech

JULY 19, 2024

Less drastic is cutting back on consultants. Where things are going less well for Salesforce Professional services are struggling. If a customer is looking to save money, dropping the CRM platform is a drastic move. Certain verticals and geographies are weak.

Cross-sell

Salesforce

SEPTEMBER 16, 2024

The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Get started Usage-based pricing technology features to look for By using configure, price, and quote (CPQ) software , you can more effectively manage a usage-based pricing model. Learn how Revenue Cloud can help.

Price

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Professional services companies such as consultancies have stripped CRM to its bare minimum, serving as a digital Rolodex with some modest sales forecasting. B2C, B2B and B2B2C).

Pharmaceutical

Martech

SEPTEMBER 30, 2024

Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. This is according to tons of management consultant research over the past 20+ years.

Engineering

Martech

MAY 22, 2025

If you know of upcoming negative changes new regulations, taxes or technologies you can plan and manage around them. Having a consultant guide you is highly valuable if you aren’t trained or experienced in the process. Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

Consult

Martech

JULY 19, 2024

“That model is very much a B2B model; honestly, it’s almost a B2B2B model, where you’ve got an adviser, an intermediary, consulting with businesses as they’re choosing a provider for the 401K for their employees.” We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud.

B2C

Salesforce

DECEMBER 5, 2024

Let’s be honest, traditional small businesses may be hesitant to dip their toe into new technology. But for 5P Consulting , a small consulting firm founded in San Diego, technology is the very business of their business. Plus, trust in data has increased company-wide.

Consult

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table. Where is the gap between AI expertise and content needs greatest?

Non-Profits

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. The time to adapt is now.

GTM

Search Engine Land

AUGUST 5, 2024

If you are working as a consultant or at an agency, I suggest you make your document available to your internal team as well as the client. Perhaps an overview of market forces like politics, technology or suppliers would be beneficial – essentially, any forces that might affect the company’s SEO success.

Objectives and Key Results

SalesPop

JULY 18, 2025

Despite new tools and technologies, many organizations still struggle to unlock the full potential of their sales teams. host John Golden sat down with Dr. Deepak Bhootra, CEO and founder of Jabulani Consulting , to dissect the real challenges and transformative strategies in sales coaching today. Sales coaching is at a crossroads.

Drivers/motivators

Hubspot

JUNE 16, 2025

Incorporate critical CRM and sales technology proficiencies. By doing this, they turned a cold pitch into a consultative conversation,” Wickett says. Use consultative selling to position solutions — tie product benefits directly to the challenges uncovered, making the solution feel custom-made.

Objectives and Key Results

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. Q: Finally, what interests do you have outside marketing technology ?

Pitch