Sales Pop!

JUNE 11, 2025

Current Trends Being current with new strategies and methods for client care, as well as technology for both in-office and remote work, we also need to examine our processes. The upfront consultation was at no charge, regardless of the time spent. Conclusion: Do You Encourage or Discourage New Business?

Education 130

Education Consult Clients Growth 130

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Do I know which vendors (such as external agencies and consultants) have access to which tool? You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management.

Consult 112

Consult Technology Technology Campaign 112

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy.

Consult 127

Consult Follow-up Technology Technology 127

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. The technology to do this is available today, but it’s difficult for most marketers to build. Think about your own business and where you most need help, and then consult AI to see how it can help. However, once built, it is very easy to use.

User Experience 138

User Experience Consult Start-ups Price 138

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. Amid this complexity, martech consultants have become indispensable guides for enterprises. In fairness, there were some standouts.

Consult 112

Consult Technology Technology Clients 112

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 115

Campaign Appointment Government Legal 115

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Martech

JULY 26, 2024

Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize 129

Strategize User Experience High impact Construction 129

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

Consult 117

Consult Technology Technology Clients 117

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Strategize 124

Strategize Trust Technology Negotiate 124

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table. Where is the gap between AI expertise and content needs greatest?

Non-Profits 122

Non-Profits Consult Strategic planning Strategize 122

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Iannarino

JULY 30, 2021

The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums. In fact, many older communication practices have been replaced by more efficient technologies , even though they are not nearly as effective as the mediums we’ve allowed them to replace.

Clients 306

Clients Technology Technology Up-sell 306

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Professional services companies such as consultancies have stripped CRM to its bare minimum, serving as a digital Rolodex with some modest sales forecasting. B2C, B2B and B2B2C).

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles.

Government 109

Government Drivers/motivators Consult Trust 109

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. The time to adapt is now.

GTM 116

GTM B2B Education Consult 116

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. We get consultants and other “experts,” to help us figure out something new.

Start-ups 118

Start-ups Consult Up-sell Technology 118

Veloxy

APRIL 12, 2023

Offer a Free Consultation Offering a free consultation is a great way to show your customers that you are committed to helping them find the best solar energy solution for their needs. Additionally, offering a free consultation can give you an opportunity to demonstrate your expertise and showcase the value of your services.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. A tool is only as good as its implementation, so choose vendors that will help you onboard the tool successfully.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

SEPTEMBER 11, 2024

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. It empowers them to make better decisions about their digital presence in the long run, building a foundation for ongoing success and a stronger consulting relationship.

High impact 106

High impact Objectives and Key Results Clients Education 106

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Want to learn more about working with an agency? Request a free brainstorm call here.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

SEPTEMBER 30, 2024

Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. This is according to tons of management consultant research over the past 20+ years.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. And there’s a risk in alienating customers, a study by IAB and market research consultancy Alter Agents found. Last year, IAB introduced RMN guidelines in collaboration with the Media Rating Council.

Retail 117

Retail Networking Entertainment Campaign 117

Veloxy

APRIL 15, 2021

As technology and innovation advance at near light speed, the demands on IT leaders are more intense than ever. According to a recent survey, over 35% of businesses are already invested in digital technologies with top executives making it part of their overall business strategy. That’s the good news.

Technology 240

Technology Technology Presentation Consult 240

Martech

DECEMBER 20, 2024

Its always important to experiment with new technologies, but its particularly important with AI. Experimenting on our own with technologies like AI can shift your mindset and help you work through the trough of disillusionment that accompanies much-hyped technologies, while also driving more value for your customers.

Technology 101

Technology Technology Consult Launch 101

Sales Pop!

AUGUST 2, 2021

Thanks to the amazing technology that is now available, even those of us whose work revolves around building relationships and communicating with colleagues and clients can easily work remotely, utilizing web-based conference rooms, etc. Instead of trying a one-size-fits-all strategy, the hybrid model allows everyone to work how they want to.

Clients 246

Clients Consult Strategize Technology 246

Martech

MAY 22, 2025

If you know of upcoming negative changes new regulations, taxes or technologies you can plan and manage around them. Having a consultant guide you is highly valuable if you aren’t trained or experienced in the process. Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

Consult 111

Consult Start-ups Process Technology 111

Martech

SEPTEMBER 20, 2024

He partners with resellers, technology integrators and industry consultants to extend the platform’s reach. Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources.

GTM 112

GTM Product Cross-sell Profit margin 112

Hubspot

SEPTEMBER 9, 2024

The evangelist may work for a consulting firm, a partner candidate, or even an existing customer. I always did my best to build relationships with prospects and be a consultative salesperson instead of taking a more aggressive approach. Trust me — without a lead list with this level of granularity, your results suffer.

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

NOVEMBER 22, 2022

In a SHRM survey , over 68% of employees who were empowered to choose their technology of choice experienced a huge productivity and engagement boost. According to Torrent Consulting , a good “passive” user adoption rate (login only) is between 90 and 100%, whereas a good “active” user adoption rate is between 75 and 90%.

Non-Profits 264

Non-Profits CRM Contact Consult 264

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand. Processing.

Customers 126

Customers Technology Technology Represent 126

Tibor Shanto

JUNE 17, 2021

It could be a process that needs optimization, a skill that needs to be acquired, or technology that needs to be implemented. Matt Roberts is a tech founder and wants leaders to rethink why and how goals are set and teams managed as part of his OKR consultancy and software business – ZOKRI. Google perfect team formula.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

OCTOBER 22, 2024

As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality. For IT buyers, the big consultancies lacked the marketing expertise to drive value from the CDP. Yet the vendors never resourced their services team like a consultancy would. That’s where consultants can help.

Service 117

Service Consult Clients Engineering 117