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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category. followers) X (Twitter): @julietrandall (2.5K

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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Anita Brearton: Spotlight on the expert

Martech

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. In this series, we dig deeper into the stories of our expert contributors.

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The journey from journalism to SEO marketing expert

Martech

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. Mapping a B2B buying committee is no easy feat. Figuring it Out, Slowly but Surely.