Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

X-functional 117

X-functional Cross-sell Entertainment Consult 117

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Markets, technology and competitors have moved forward. This is particularly true in B2B companies.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category. followers) X (Twitter): @julietrandall (2.5K

X-functional 98

X-functional GTM B2B Technology 98

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Splitting out the sales engineering work from the implementation work avoids this pressure that complex products and technologies create. For example, “how do I implement X using this API?”

Go To Market 119

Go To Market X-functional Engineering Cross-sell 119

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 107

X-functional Negotiate Contract Technology 107

Heinz Marketing

NOVEMBER 16, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B 122

B2B X-functional SQL UX 122

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. Just because eBay, the BBC, Amazon, etc. You cannot judge that without testing.

UX 124

UX X-functional Angle B2C 124

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. In this series, we dig deeper into the stories of our expert contributors.

X-functional 103

X-functional Technology Technology Construction 103

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 98

B2B X-functional Cold Call SQL 98

Salesforce

SEPTEMBER 16, 2024

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Learn how Revenue Cloud can help. Customers can then pay for extra units as needed.

Price 52

Price Electricity E-commerce Finance 52

Salesforce

JANUARY 22, 2024

And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. Source : UX Themes. UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress.

E-commerce 101

E-commerce X-functional UX Niche 101

The 5% Institute

JUNE 18, 2020

If you’re selling software, technology, or even interesting gadgets; chances are that you’ll be having detailed conversations with your potential clients. During the technical sale, Sales Professionals and Sales Consultants often make the mistake of making the conversation about them, their products and their services. Qualifying.

Technical Sales 98

Technical Sales Technique Consult X-functional 98

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional 132

X-functional Sales Strategize Cold Call 132

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. Studying your competitors’ technology stacks can shed light on their level of maturity as a digital marketing organization.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Consult experts.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. The necessity of balancing security and functionality.

GTM 122

GTM SQL X-functional Engineering 122

Heinz Marketing

JANUARY 18, 2021

A ccidental media mogul, Ben Shapiro, has a fascinating story of going from being a consultant and now really making his living with media properties. I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies.

Pipeline 124

Pipeline Consult Sales Start-ups 124

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143

CRM Contact Consult X-functional 143

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So I was a consultant before I started as an AE.

GTM 91

GTM Quota Drivers/motivators Sales 91

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 95

X-functional CRM Finance Growth 95

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Transportation 75

Transportation X-functional Sales Consult 75

Hubspot

OCTOBER 1, 2021

65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020. Voice technology is critical for the evolution of SaaS tools. Technology is making it easier for salespeople to track, message, update, and notify their teams about customer data.

CRM 95

CRM Objectives and Key Results X-functional Real Estate 95

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Search Engine Land

APRIL 14, 2023

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). Unsupported technologies Is your site built with Flash? The same applies to using less popular obsolete technologies like Java (not to be confused with JavaScript) or frames.

UX 99

UX X-functional User Experience Engineering 99

Heinz Marketing

DECEMBER 18, 2020

If you delete an unsubscribed lead in Marketo, but it is imported back into the system, they will remain unsubscribed until they opt back in: Marketo has enhanced the behavior of the unsubscribe functionality to make it “durable.” 7 – Field Sync. they have in their CRM. Don’t do it. 10 – From address or Reply-to?

CRM 137

CRM Campaign X-functional Clients 137

Sales Hacker

SEPTEMBER 29, 2020

We’ve got two sponsors, the first is Sapper Consulting. Sapper Consulting makes it easier though, because they built Regie. But I always believe that at the core, I always believe that this problem could be solved through that application technology. He has his own dedicated implementation and vetting function sales ops.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Sales Hacker

OCTOBER 19, 2018

The product can answer questions like, “What technologies does my target prospect use?” We are seeing early signs that we may be heading into a heavy period of sales technology stack consolidation. Look at G2 Crowd’s positioning chart for “sales intelligence technology”, which includes both Zoominfo and Datanyze.

X-functional 70

X-functional Technology Technology Sales 70

Sales Hacker

MARCH 4, 2025

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And so, uh, and function basically function. Scott Barker: Super cool.

GTM 71

GTM X-functional Start-ups Campaign 71

Hubspot

AUGUST 12, 2020

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. based companies in the technology and health care sectors with less than $100M in revenue. You can segment the people you target by role, title, function, or common behaviors.

Prospecting 98

Prospecting Sell Healthcare Sales 98

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

GTM 85

GTM Negotiate Profit margin Contract 85

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Transportation 54

Transportation X-functional Sales Consult 54

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Sam Jacobs: Today, on the show, we’ve got a friend of mine and a great consultant in the New York City area.

Contract 82

Contract Consult CRM Cross-sell 82

Sales Hacker

APRIL 1, 2025

And, you know, you’ve had a hell of a career, you know, over the last 20 plus years, worked at the helm of really what I would consider the world’s leading technology brands. Microsoft was really seen as kind of yesterday’s technology company, so it was a big jump for me. spent six years there, I believe it was.

GTM 62

GTM Up-sell Start-ups Gaming 62

Heinz Marketing

JANUARY 9, 2018

By Joshua Baez , Marketing Consultant at Heinz Marketing. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. To say that the B2B landscape has changed dramatically over the last decade would be an understatement.

B2B 74

B2B Objectives and Key Results B2C Promote 74

Lead Fuze

DECEMBER 15, 2023

Aspiring investors can take the leap into this futuristic technology, as AI is closer than they may think. The rise of artificial intelligence (AI) has opened up new horizons for investors willing to embrace this technological revolution. This fund focuses on companies at the forefront of robotics technology and AI development.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52