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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. Most mistakes people make on their LinkedIn profiles stem from them treating the platform too much like other (non-professional) social networks. On the professional networking platform, you can have a virtual space (much like a website) to host your personal brand.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Adding your website URL and social media handles. Including a call to action or letting users know how to contact you. Not a great writer?

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New! Powerful Pipeliner CRM Document Management

Sales Pop!

Documents associated with particular accounts, contacts, leads, opportunities, tasks, appointments, products, product line items, and projects. Documents can be uploaded from a hard drive, network, SharePoint, DropBox, and others. You can also upload a URL, such as for an ebook so that no space is taken up in CRM for storage.

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How to Find an Email Address by Name: 7 Helpful Tools

Lead Fuze

Almost every business professional has a LinkedIn profile these days, but you can’t get contact info if you are not connected with them. What if there was a way you can get contact information for just about anyone on LinkedIn without being connected with them? After that, you can save these contacts for future use.

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Guest Posting: How to Get it Right (When So Many Get It Wrong)

ConversionXL

The SE Ranking blog doesn’t even have the functionality on their blog to add an author photo and byline, so they added a short paragraph stating that this post was delivered by me: An easy way to get the list of your Twitter followers along with their site URLs is by using a tool called Followerwonk. I have no idea who the person is.

Pitch 116
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Everything You Need to Know to Dominate Local Search

Hubspot

That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Add your business name, address, and phone number on contact-specific pages like an "About Us" or "Contact Us" page. Add yourself to other listings. Tell people where you are.