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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. To do so or for more information about participating in the SA360 beta, contact your Google account team.

Retail 104
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Google Search Ads 360 gains retail media capabilities

Search Engine Land

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. To do so or for more information about participating in the SA360 beta, contact your Google account team.

Retail 100
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Good morning: Let’s talk about retail

Martech

Good morning, Marketers, are you thinking about retail? And for marketers working in a retail organization, are you thinking about brands? The digital landscape shortens the traditional consumer buying journey, and this brings each point in the journey into closer contact with the others. But whose customers are they really?

Retail 91
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How non-retail advertisers can embrace value-based bidding in Google Ads

Search Engine Land

While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies. Making value-based bidding work for non-retail brands Most ecommerce and retail brands can seamlessly update their bidding strategies to value-based models.

Retail 92
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Revolution in Retail: How AI Transforms Business Operations

Lead Fuze

That’s not just great customer service – that’s retailers using AI. This transformative technology is reshaping the retail landscape, making shopping experiences more personalized than ever. AI isn’t just helping retailers run smoother operations. How many retailers are using AI?

Retail 52
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Behind the Numbers: How Consumer Retail Benefits from CX Training

Miller Heiman Group

According to research from the IBM Institute for Business Value and the National Retail Federation , 71% of consumers shop in “micromoments”—whenever the impulse strikes—and often while they are doing something else, such as taking a break from a work project, eating lunch or even running on a treadmill.

Retail 124
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Will Our Holiday Gifts Arrive on Time? What Retailers Can Do Now

Salesforce

What’s top of mind for every retailer going into the 2021 holiday shopping season? After global digital revenue surged by 58% year-over-year in the first quarter of 2021, retailers must be ready to meet this holiday shopping moment head-on, with inventory from branded manufacturers and consumer-goods companies in stock and ready to ship.

Retail 98