Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 121

Product Contract Drivers/motivators SQL 121

Hubspot

DECEMBER 13, 2023

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet your customers’ needs.

Objection handling 73

Objection handling Negotiate Cross-sell Contract 73

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

Hubspot

AUGUST 2, 2021

Now that the world is opening back up, it’s time to get out there and meet your customers face-to-face. For many newer customers, this might be their first time getting to spend time with you — especially as conferences have moved online. Why plan a customer visit? 5 Potential Goals of Your Customer Visit.

Customers 92

Customers Cross-sell Referrals Clients 92

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Hubspot

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. Instead, services are accessed via the cloud anywhere, anytime, and on any device.

Contract 70

Contract Cross-sell Up-sell Clients 70

Martech

JANUARY 25, 2023

HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually. To improve internal communication and customer experiences, non-admin team members can quickly and efficiently find, share or clone each other’s meeting links.

Finance 91

Finance Contract Cross-sell Campaign 91

SaaStr

FEBRUARY 1, 2022

60% of Asana’s customers come from self-service, 40% from sales. This is trending to 50/50 now that Asana has crossed $400m in ARR, but still a reminder a self-serve motion combined with sales jumping on the bigger deals can scale very, very far. 38% of Freshworks customers still pay monthly, even at $400m+ ARR.

Contract 140

Contract Cross-sell Price Growth 140

Salesmate

JULY 8, 2020

Successful entrepreneurs understand the importance of generating a continuous stream of leads and turning those leads into customers. The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. This is how your business grows.

Pipeline 126

Pipeline Negotiate Contract Objectives and Key Results 126

PandaDoc

MAY 9, 2024

Qualified leads meet criteria such as having the budget or buying authority for your product or service. Businesses that work on a subscription basis may prefer average customer lifetime value (CLV) instead of average deal value. For these services, CLV paints a more accurate picture of daily expected revenue.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Sales Hacker

OCTOBER 11, 2021

Sales teams that are stuck manually toggling between different technology solutions are taking precious hours away from actually selling. When leaders automate key areas in the sales process , they will gain visibility into the customer journey so improvements can be made to enhance the customer experience.

Process 86

Process Cross-sell Contract Negotiate 86

SalesHandy

JULY 12, 2022

“Everyone is not your customer.” — Seth Godin. Most businesses spend a considerable amount of resources on acquiring and converting customers hoping they remain profitable for years to come. Generating revenue requires building a successful marketing and sales strategy while keeping customers at the forefront.

Customers 59

Customers Cross-sell Represent Contract 59

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

The 5% Institute

APRIL 8, 2020

Sales Professionals and Business Owners alike should focus on the success of their customers; and depending on your business size, you may require a Customer Success Manager. So, what exactly is a Customer Success Manager? The Customer Success Manager – A Complete Guide. What Is A Customer Success Manager?

Cross-sell 52

Cross-sell Customers Referrals Clients 52

PandaDoc

APRIL 20, 2022

Cold, impersonal outreach won’t win points with customers — and that’s assuming that it even reaches their inbox at all. Engage in social selling. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell.

Technique 98

Technique Cold Call Contract Cross-sell 98

Sales Hacker

JULY 25, 2022

The beauty of a sales performance dashboard is your ability to customize it. Metrics that depend on employee performance and customer behavior. May include: customer retention rate, win rate, and new customers acquired. Before a new customer deal can close, an SDR has to find that customer.

Engineering 99

Engineering Objectives and Key Results Cross-sell Pipeline 99

Salesforce

SEPTEMBER 19, 2023

A prospect lingering in the negotiation stage, for example, may need a change to product price to move them to the contract stage. The sales funnel is also a visual representation of the sales process, but from the customer’s point of view. Prospecting Sales prospecting refers to the process of finding potential new customers.

Pipeline 59

Pipeline Objectives and Key Results Contract Cross-sell 59

The 5% Institute

AUGUST 7, 2023

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. Such relationships not only lead to client loyalty but also open doors for potential upselling and cross-selling opportunities.

Account management 52

Account management Negotiate X-functional Cross-sell 52

Salesforce

APRIL 20, 2023

Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy. If your legal counsel determines that any activities qualify as sharing or selling data, work with internal stakeholders to implement opt outs, including GPCs. While some U.S.

Legal 96

Legal Cross-sell Represent Trust 96

SaaStr

DECEMBER 5, 2022

Hooking in new customers is exciting, but customer retention is where your business will make money. In SaaS, retention is usually driven by recurring revenue, cross-selling, and up-selling. Short-term plans don’t involve long-term contracts, and they work best for users who need to test a product.

Product 52

Product Territory Price Cross-sell 52

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. This post is a simple walkthrough of the why and the how behind predictive sales and marketing strategies, and why it all starts with your own customer data. Let’s dig into it.

Growth 75

Growth Customers Referrals B2B 75

SalesLoft

JULY 10, 2023

Accommodates large buying committees and account-based selling. Customer communication Your customers are at the forefront of everything you do. Account managers and customer success teams need technology that: Makes adoption easy for the revenue team — customers aren’t upgrading a tool they aren’t using.

Cross-sell 40

Cross-sell Technology Technology Account management 40

Salesforce

JUNE 2, 2022

Because it’s the greatest indicator of future sales bookings, or annual contract value (ACV). At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform). Cloud Sales are dedicated to a specific product (for example, Salesforce Service or Platform).

Pipeline 98

Pipeline Engineering Growth Territory 98

Gong.io

JULY 11, 2022

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Inside sales reps sell from their office, in stark contrast to outside sales, where sales reps travel to visit clients and close deals on the road. Nurturing existing leads.

Inside sales 62

Inside sales Commission Outside Sales Quota 62

Martech

SEPTEMBER 25, 2023

Pricing customer service. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. How many substantive conversations with customers or potential customers did sales have at the event? Competition. Overall market demand.

A/B testing 109

A/B testing Tradeshows Finance Cross-sell 109

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts.

B2B 99

B2B GTM Cross-sell High impact 99

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. Customer knowledge.

E-commerce 103

E-commerce Cross-sell Contract Up-sell 103

SaaStr

NOVEMBER 7, 2020

It it a service company? With the average customer paying $5,000,000+ a year, it’s definitely enterprise software :). A $23B market cap enterprise software company — with a lot of services. While most of us sell at a lower ACV, there are still interesting things for us all to learn re: enterprise buyers and selling.

Government 72

Government Cross-sell Contract Growth 72

Partners in Excellence

APRIL 18, 2013

I wrote, Customer Retention-Different Approaches , the other day. He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations. We hold sales responsible for customer retention.

Customers 98

Customers Manufacturing Cross-sell Legal 98

The 5% Institute

JUNE 12, 2023

Introduction In today’s competitive business landscape, account executives play a vital role in driving sales , nurturing client relationships, and ensuring customer satisfaction. An account executive is a professional responsible for managing and growing relationships with clients or customers on behalf of a company.

Negotiate 52

Negotiate Relationship Management Contract Clients 52

Hubspot

NOVEMBER 20, 2023

AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers. With this tool, you can leverage data points from the entire customer journey to comprehensively analyze and score each lead. Implement AI chatbots for quick customer support.

Cross-sell 57

Cross-sell Contract Contact Prospecting 57

SaaStr

SEPTEMBER 1, 2021

Potential customers don’t search for your company specifically. You need to make sure your customers can generate positive results using the platform: “Once the ink is dry on the contract, the job of marketing is to get in there and help the customer succeed in partnership with the revenue organization.”. Key Takeaways.

Cross-sell 82

Cross-sell Contract Pipeline Strategize 82

A Sales Guy

DECEMBER 21, 2019

I love the success stories I get from people who’ve read Gap Selling. I never expected the level of success Gap Selling would have or the impact it would have on readers sales careers, it’s been amazing to read about. Eric got an early copy of Gap Selling and has had just about a year to measure it’s effects.

Sell 88

Sell Cross-sell Hospitality Contract 88

Salesforce

JULY 14, 2021

Data is the driving force behind great digital experiences because it demonstrates the impact of customer and employee experience strategies. In earlier blog posts, we explained how you can measure the return on your IT experiences , marketing experiences , and service experiences. Upsell and cross-sell rates.

Sales Experience 98

Sales Experience Cross-sell B2B Sales 98

Partners in Excellence

JUNE 30, 2022

Winning that first deal in the account requires us to get the customer to change. If we succeed, we have helped the customer innovate, to rethink what they currently do, and to do it differently. The customer chose us because they felt compelled to change. But we also leverage this great customer experience to expand.

Growth 68

Growth Cross-sell Strategize Account management 68

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And there are a number of characteristics and physical attributes that have to be factored in to make those properly for our end customer. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Customers Education 52