Sales Hacker

DECEMBER 21, 2017

Contract Lifecycle Management. Contract Management. Contract Lifecycle Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Customer contract life cycle management.

Territory 89

Territory Non-Profits Contract Quota 89

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. We even included some examples for you.

Product 40

Product Account management Contract Price 40

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Heinz Marketing

MARCH 29, 2021

We can figure out what the category of that is or what Gardner enforcer we’ll call that down the line, but you have a lot of the rituals, as we’ve been talking about, of how you used to manage a sales team, hold them accountable, create culture, get people to ramp and on board and ultimately meet objectives. Yes, no, okay, great.

Pipeline 124

Pipeline Sales Gaming Up-sell 124

Lead Fuze

JANUARY 1, 2022

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Using an OEM go-to-market strategy. Licensing OEM software Sellers.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

MAY 8, 2020

How are your meetings progressing, who are they progressing with, are the right stakeholders in the room, what’s the next action step, how fast is the next followup meeting getting scheduled, how are pilots going, and what else can we be doing to get our clients onboarded as soon as possible?

Cross-sell 68

Cross-sell Contract Start-ups Up-sell 68

Pointclear

JANUARY 27, 2017

I start with Matt Heinz : If we could get more sales and marketing teams to develop and agree on this model TOGETHER, we’d have a foundation for much better, more efficient and effective sales results well into 2017 and beyond. Finally, some valuable insight from Ardath Albee : I dislike the reduction of marketing and sales to a numbers game.

SQL 51

SQL Pipeline Strategize Contract 51

SaaStr

AUGUST 5, 2019

Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to avoid churn. And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. They want value.

Gaming 65

Gaming Customers Construction Contract 65

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Oh, and remember that 92% of the lifetime value comes after they commit and sign the contract!

GTM 52

GTM Contract Cross-sell Account management 52

Heinz Marketing

JUNE 24, 2019

Are you a big Esports, do you play games and watch competitive Esports? team apparently is scoring touchdowns not goals in their games. Hey how can we invest in something that isn’t going to generate impact right away if we need to generate logos right now against the next round of funding. And I came across Esports.

Pipeline 75

Pipeline Sports Sales Real Estate 75

SaaStr

MARCH 22, 2023

You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. They asked themselves, “what if we moved to some motion of licensing contracts?” And if you do that, ensure you have a go-to-market approach specific to that commercial model.

Growth 76

Growth Cross-sell GTM Up-sell 76

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Number of meetings scheduled. Number of meetings set.

X-functional 95

X-functional Quota Cross-sell Contract 95

SaaStr

JANUARY 28, 2020

They’re just going to cut spending, especially if you are in kind of like media, or advertising, or short term marketing. Jason : And we as CEOs, we go through this. Did you see CMOs scurrying into the office and him taking meetings in conference room C without telling you? Look for games. Look for games.

Growth 80

Growth Promote Engineering Up-sell 80

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). See the ICP section above. Start with this.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

SaaStr

NOVEMBER 21, 2020

So if you are in the modern world, 2021, you are going to market, as a brand manufacturer, as a retailer, as a distributor, any of these models, in a hundred different ways. So first and foremost, you want to have control of your go-to-market, and you’ve got to have the ability to sell to your customer yourself.

E-commerce 99

E-commerce Manufacturing X-functional Retail 99

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.

Contract 45

Contract Price Commission Conversion 45

SaaStr

JULY 28, 2021

I really tried and never lose a game of chicken. Terrifying because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud. I’ll meet him.” Venture capitals are playing a numbers game.

Start-ups 107

Start-ups Gaming Up-sell Contract 107

SaaStr

JUNE 3, 2020

Why does Michael believe that most sales meetings are unproductive? What is the right way to structure your sales meeting? Who should be brought into the meeting other than the sales team? Where do many go wrong here? Michael Katz: So I took over sales, after we re-orged the go-to-market teams at the end of Q3 2019.

Pipeline 68

Pipeline Meeting Start-ups Up-sell 68

SaaStr

SEPTEMBER 18, 2020

” And so I remember after my first board meeting, I grabbed one of the guys on my board. And in this way, we under invested in middle management along the way, especially in our go to market motion. Instead of investing a bunch in automation, they invested a bunch in managers in that go to market motion.

Account management 96

Account management Engineering Launch Start-ups 96

SaaStr

AUGUST 27, 2019

I’ll start because I’m living this right now, and where we’re contract value. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. But also what is my go to market motion? Either work or not work. Sanj Sanampudi: Great. So Michaela?

Territory 52

Territory Contract Cross-sell Drivers/motivators 52

SaaStr

AUGUST 2, 2020

I really try to never lose a game of chicken. Terrifying, because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud. I’ll meet him.”. Venture capitalists are playing a numbers game. They laughed and they said, “No, you won’t.”

Contract 61

Contract Start-ups Up-sell Gaming 61

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy.

Product 58

Product Contract Cross-sell Account management 58

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. And so I just want to throw in a framework around product market fit measured by customer value creation, then go to market fit measured by economics, then we scale fast. It was all about getting the contract.

Growth 83

Growth Cross-sell Contract X-functional 83

SaaStr

JULY 2, 2019

We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Kevin : We kept it fairly vague, if you will, but we’re going to be really focused on the go-to-market elements of the freemium to enterprise model. Dannie : It made for a really nice go-to market model.

Follow-up 57

Follow-up Go To Market Technology Technology 57

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that. And I fell in love with it.

Sales 62

Sales Start-ups Meeting Follow-up 62

SaaStr

JULY 30, 2020

Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company.

Cross-sell 76

Cross-sell Up-sell Start-ups Sell 76

SaaStr

MAY 27, 2020

So people were paying people to take their futures contracts. That means specifically they’re going to cancel contracts. And that means they’re going to renegotiate prices for tools that they deem essential. I think most SaaS startups haven’t seen the full effects of what you’re going to see.

Finance 75

Finance Government Price Contract 75

SaaStr

JANUARY 3, 2020

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.

Contract 10

Contract Price Commission Conversion 10

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 51

X-functional SQL Pipeline GTM 51

SaaStr

NOVEMBER 22, 2019

And I had a tastic experience there for about seven years before running a marketing tech sales team at Optimizely for five years. Almost like in the meeting with the pitch meeting itself. If you sign up for the product and you don’t renew that first contract. And then, you know, even stranger to end up in venture.

Start-ups 62

Start-ups Customers Objectives and Key Results Growth 62

SaaStr

AUGUST 26, 2022

A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage. Jason Lemkin: Crossover funds can go where it’s greener. I’m going to go from 2 to 5 or 2 to 6.” VCs mostly can’t do this. X this year.

Quota 79

Quota Growth Product Closing 79

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Act the same way you would in a live, in-person meeting. These are the future-makers in sales. Belal Batrawy.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product.

Price 83

Price Product Start-ups Niche 83

The Lost Book of Sales

JULY 12, 2021

In both cases, the reason we have separate markets is that the customers could not have referenced each other. The way around this problem for many marketing professionals is to break up the category into isolable “market segments.” Visionaries take a greater interest in technology than in their industry.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52