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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 128
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Annual Contracts: Maybe Not All They Are Cracked Up To Be

SaaStr

Bigger customers usually leave simply because your product doesn’t do enough. An annual contract gives you 365 days or so to fix that. I’ve long been a vocal proponent of annual contracts. Close say a $125k contract, even after a healthy sales commission, that’s $100k+ in the bank right now!

Contract 114
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Role of Sales in ‘Product Led Growth’

SaaStr

With that came the enormous burden of a contract and that dreaded lock-in period. The usefulness of the product came secondary to the attractiveness of the product brief. Usage and adoption of the product matter the most. The quicker time to value creates sustainable growth and lowers cost to acquisition.

Growth 70
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Maybe Every SaaS Contract Should Have An Automatic Out Clause

SaaStr

Salespeople pushing you to sign multi-year contracts you don’t want. Not being able to do a free trial, or even really try out a product first. Traditional SaaS sales is incented to close 1+ year contracts without no outs as quickly as possible, and where possible, for every possible seat you might ever use in Year 1.

Contract 110
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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service productivity. Include sales expectations as part of your employment contracts.

Service 105
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Major Accounts – The Growth Framework

Sales Pop!

For major accounts are ecosystems of growth and with the business won, your ability to deliver with excellence sets the stage for long-term growth. In my discussion with the CSO, we focused on just how to make that long-term growth happen by focusing on the teaming of sales and delivery. That’s the major account world.

Growth 98
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Reaccelerating Growth at Scale with Box’s CRO Mark Wayland (Podcast 514 + Video)

SaaStr

Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around?

Growth 112