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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 122
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Maybe Every SaaS Contract Should Have An Automatic Out Clause

SaaStr

Salespeople pushing you to sign multi-year contracts you don’t want. Not being able to do a free trial, or even really try out a product first. Traditional SaaS sales is incented to close 1+ year contracts without no outs as quickly as possible, and where possible, for every possible seat you might ever use in Year 1.

Contract 107
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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service productivity. They also know that customer trust can lead to more sales.

Service 105
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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? ” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. .” And it was early.

Price 114
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Not too hot, not too cold: How to build the perfect martech stack

Martech

Look for tools that achieve multiple objectives simultaneously Everyone loves a good “get two for the price of one” special, so keep this principle in mind when exploring martech solutions. When implementing a new tool, avoid going from zero to 60 out of the gate by purchasing all the bells and whistles and product add-ons.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Product-led growth is a popular topic these days.

Growth 70
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Use that intelligence to inform product portfolio and investment choices.”.

Growth 121