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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S.

B2B 81
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How AI is reshaping the content creator industry

Search Engine Land

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. They still make money by selling courses and books to the naïve public on “how to make easy money by mass-producing content with AI.”

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B2B vs. B2C Sales: 5 Key Strategy Differences

RingDNA

The main difference between B2C and B2B sales strategies is the decision-making process. Author Robert Louis Stevenson once stated that “everyone lives by selling something.” ” No matter the products or services you’re selling, sell them better and you’re likely to live better.

B2C 62
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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Ask prospects about the main challenges they face and how they’re impacting the business. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management.

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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. It’s been a tale of two worlds. Will this stick?

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

You’re going up against companies like Gusto who already handle payroll extremely well. How to Make Onboarding Work for SMBs While in some cases, selling to SMBs is easier than Enterprise in many ways, one way in which it’s fundamentally harder is onboarding. The expansion can only come from selling SMBs new products.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales? Lets dive in.