Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Apparently In Limbo, As Contract Running Out. Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices.

Engineering 102

Engineering Non-Profits Electricity Networking 102

SBI

DECEMBER 28, 2020

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” The cash purchase price is $150 million, subject to working capital and other adjustments. We are excited to join forces with TechTarget. About TechTarget.

Closing 50

Closing Finance Contract Cross-sell 50

Gong.io

AUGUST 15, 2022

New customers are wonderful, but recurring customers are what keep a business afloat, especially for SaaS and other service companies. Simply put, customer churn is the number of customers leaving your product or service. That’s why it’s critical to keep retention levels steady. That’s why it’s important to analyze customer churn.

Non-Profits 62

Non-Profits Clients Education Start-ups 62

Highspot

DECEMBER 5, 2023

It involves identifying potential customers who might need your product or service. You can use this to showcase the value of your product or service. Give an Effective Sales Pitch Delivering an effective sales pitch involves presenting your product or service in a way that resonates with the customer’s needs.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Hubspot

OCTOBER 16, 2017

Increase average contract length. You can pay: when the customer signs the contract. If you’re a subscription business, it can still disrupt your cash flow; after all, if you give a rep commission on the entire contract when you get the first check, you’re paying in advance of the customer’s subsequent payments.

Commission 91

Commission Quota X-functional Non-Profits 91

Pointclear

MAY 15, 2012

It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota.

Quota 66

Quota Contract Pipeline Follow-up 66

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). PS: The MEDDIC sales process was created by Dick Dunkel and Jack Napoli at the Boston-based software and services firm PTC Inc. Clearly, this is not your ordinary disco call. (PS:

Process 62

Process Objectives and Key Results Quota Sales 62

SBI

MARCH 25, 2014

Here’s a scenario to chew on: Fred learns that a customer he’s worked with for several years, who has repeatedly given him good reviews, has just signed a contract with a rival company to implement a project his company could have done. The situation is reversed when it comes to cultural fit and shared values between buyer and seller.

Healthcare 53

Healthcare Drivers/motivators Entertainment Education 53

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. Illia Termeno, Director of Extrabrains marketing agency.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. Illia Termeno, Director of Extrabrains marketing agency.

B2B 52

B2B B2C Retail Clients 52

PandaDoc

MAY 13, 2024

They’ll typically show the prospect how particular products or services can solve their pain points. Their approaches A key difference between sales and marketing is the approach each one takes. Marketing efforts broadly increase awareness and improve the company’s reputation. Create service level agreements (SLAs).

Contract 52

Contract Legal A/B testing Teamwork 52

Sales Hacker

JANUARY 13, 2021

These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software.

GTM 74

GTM Negotiate Profit margin Contract 74

Martech

JULY 3, 2023

” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources. Your SAM is the segment of your total addressable market achievable with your current business model. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 97

Go To Market GTM Strategize Growth 97

SBI

MARCH 25, 2014

Here’s a scenario to chew on: Fred learns that a customer he’s worked with for several years, who has repeatedly given him good reviews, has just signed a contract with a rival company to implement a project his company could have done. The situation is reversed when it comes to cultural fit and shared values between buyer and seller.

Healthcare 20

Healthcare Drivers/motivators Entertainment Education 20

SaaStr

JUNE 7, 2019

Finally, before that, Amit was the Founder & CEO @ SparkThis, an outsourced marketing and sales service for cloud companies. What does Amit think about the differing variable price mechanisms that one can choose? How does one have a variable pricing mechanism without disincentivizing users to use the product?

Price 52

Price Contract Up-sell Product 52

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. This means Microsoft is driving higher quality leads than Google.

Campaign 94

Campaign B2B Networking Price 94

SaaStr

JUNE 2, 2021

It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. Is it a PayK?

Sales 98

Sales Up-sell Price Start-ups 98

ConversionXL

APRIL 24, 2019

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. A mid-season trade for a player in the final year of a contract provides a short-term roster boost. But it delivers year after year of new talent—talent that’s under contract for years to come. That’s my moat.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Growth 89

Growth GTM SQL Strategic partnership 89

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. Pricing: Essential ($12.50/user/month), Pricing: Free, Sales Hub Starter ($45/month), Sales Hub Professional ($450/month), Sales Hub Enterprise ($1200/month).

CRM 52

CRM E-commerce Price Customer Relationship Management 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 67

Closing Customers Niche Cross-sell 67

SaaStr

JULY 29, 2022

Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later?

Price 87

Price Product Start-ups Niche 87

SaaStr

JUNE 28, 2019

What can founders do to their pricing model to extract as much value from each customer? How do the very best businesses structure their pricing for value extraction? * How do you need this change to be reflected in your pricing? When does SMB pricing turn into enterprise and mid level pricing and so much more.

Price 45

Price Cross-sell Up-sell Start-ups 45

ConversionXL

NOVEMBER 17, 2022

And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention. CAC is a sign of your sales, marketing, and customer service health. for pricing. Customer acquisition cost (CAC).

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106