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Why marketers need to master capability assessment and tool procurement

Martech

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 117
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Lessons learned from martech wins

Martech

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. If that’s not marketing technology in action, I don’t know what is.

Contract 112
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5 tips for marketers planning to evaluate B2B data vendors

Martech

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 109
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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Don’t let contract gotchas catch you off-guard.

Contract 122
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The art of martech vendor negotiations

Martech

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. That variability is what makes negotiations fun to many yet anxiety-producing for others.

Negotiate 117
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Top 27 Small Business Tools to Boost Productivity

Salesforce

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. Conga Contracts : Close deals faster with automated contract creation, controlled negotiations, eSignatures, and streamlined reporting.

Product 89
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Pipeliner Security: Why AWS?

Sales Pop!

We needed multiple contracts with hardware and software vendors. I contracted with the Austrian government to explore open source’s possibilities. We didn’t have to outlay money for hardware, negotiate with vendors, or hire staff to run the data center. There are extensive resources required to operate such an infrastructure.

Pipeline 246