SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. “The evidence is in the numbers,” Marchelle explains.

Contract

TrackStreet

JULY 1, 2025

Worse, platforms like Amazon often match the lowest available price (on Amazon or from a niche website), even if a rogue seller posts it. Audit your distributors and implement tight contracts that restrict resale. Even authorized sellers may begin to violate MAP, citing competitive pressure. Selling to Amazon?

Retail

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. Steven Farnsworth: And the number of people who come up really excited about Gaiia, but are in year three of a 15 year contract, or a 10 year contract is shocking.

GTM

Hubspot

JANUARY 3, 2025

In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that. This is true whether youre a freelancer looking to land bigger contracts, an ecommerce store wanting to sell more goods, or a local service provider desiring an expansion to neighboring cities.

Networking

Hubspot

APRIL 23, 2025

Compile current lease agreements, outstanding loans, and supplier contracts to give buyers a full picture of ongoing obligations. Review employment contracts, NDAs, and any existing non-compete agreements to clarify obligations for both employees and buyers. Tips to Get Started: Tidy up your books. Assemble key documents.

Sell

Sales Hacker

MARCH 25, 2025

Scott Barker: Do you see then the opportunity for maybe, you know, founders listening to this or early stage teams or people thinking of, you know, building a company, do you see it less so in like these horizontal applications and more in these like specific niche, maybe verticals, um, where, you know, the larger LLMs are, you know, it might not.

GTM

Hubspot

FEBRUARY 21, 2025

Response Quality None Brief acknowledgment Asking questions Sharing internal challenges Sales Momentum Discovery call scheduled Proposal requested Contract discussions Final negotiations My rule of thumb: If an account stays cold after six weeks of consistent outreach, I move them to a nurture list and focus on more responsive targets.

Clients

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. For example, you could charge a one-time fee for custom integrations or even better, bake it into the contract as a higher annual price. If even a few will, it’s worth it.

Customers

Martech

APRIL 9, 2025

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. Ensure your contract includes escape clauses, reputational risk assessments and even crisis comms prep. Often, what companies really buy is fame, not fit and the results can be wildly inconsistent.

Niche

Hubspot

NOVEMBER 22, 2024

You may (or may not) choose a niche. As you gain experience, you may decide to specialize in a particular niche or area of expertise. This can cause some financial difficulties, especially if contracts state that payments are Net 30, sometimes even Net 60. Con #1: You might have some trouble collecting your coins.

Objectives and Key Results

SaaStr

JUNE 26, 2025

The response is predictable: circle the wagons, move to multi-year contracts, raise prices, and restrict API access. .” Model Context Protocol and similar technologies threaten to commoditize the data advantages that platform companies have built over decades. But this defensive strategy may accelerate rather than prevent disruption.

Territory

Salesforce

OCTOBER 18, 2024

Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. Exercise trainers and group fitness instructors might partner with a gym to contract their services or work for hire. The median hourly rate for a furniture maker is about $21 an hour , according to the U.S.

Minimum Viable Product

SaaStr

MAY 9, 2025

I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. “They had literally signed the contract with our competitor, but hadn’t completed migration. So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr.

Launch

Salesforce

APRIL 28, 2025

Look for micro-influencers who specialize in your niche or industry. It can help you track communication, manage contracts, monitor performance, and maintain ongoing relationships with your influencer partners. Authentic connections : Seek out influencers who have a genuine interest in your brand and whose values align with your own.

Follow-up

Martech

MARCH 11, 2025

The pitfalls of over-familiarity Many martech vendors have assured us that bland, non-personalized messaging will soon be a thing of the past if we just sign the contract. Since customer preferences are constantly evolving and people can be fickle we must continuously refine our personalization efforts to build trust and drive conversions.

B2B

Martech

FEBRUARY 13, 2025

LUMAscapes have become so crowded that no screen is wide enough and no font is small enough to fit all the super-niche and super-everything-but-nothing-well-enough solutions. Buyer beware: Costs, discounts and comparisons Ideally, all vendors on your shortlist offer the same commercial model, contract duration and support package.

Negotiate

Hubspot

MARCH 7, 2025

negotiating rates, and signing contracts it was a massive learning curve. My Takeaway At this point, Ive interviewed enough AI integrators and experts across multiple niches to shout this from the rooftops AI cannot replace the human touch. I had already been writing as a salaried employee, so I knew about the craft itself.

Government

Martech

JUNE 10, 2024

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. Further, examine the contract to determine if you are paying for more support than you need. While not universally the case, big players tend to charge more and enforce contracts more strictly.

Niche

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This will give you the annual contract value. The niche aspect comes into play because this type of sale also skews in the way of knowledge. In the niche enterprise space, this is an absolute must.

Niche

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Be prepared for negotiation. Don’t forget the legal bits.

Niche

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. Dialing into niche frequencies Do you know who loves generic content? B2B influencers are masters of the niche, curating content that hits the sweet spot every time. Not so much. And, oh boy, did it pay off!

B2B

ClickFunnels

SEPTEMBER 19, 2021

In this guide, we’ll explain the lead generation business model, some of its pros and cons, and even the 6 steps to get started — from choosing a niche to driving traffic and getting paid. Just find one that fits your niche and is affordable for your budget. Choose a Niche. Then you’re in the right place. First thing’s first!

Lead generation

SaaStr

JULY 13, 2022

Some are under the radar because they are niche. as a contract management solution for life sciences, and its built modules and more features on top of that, into a true revenue management solution for the industry. But also the risks of not expanding your niche. One that is both is Model N. Veeva today is worth $30B. #5.

Niche

SaaStr

MAY 19, 2023

Is the use case mission critical — even if niche? And cancel your contract no matter how happy those 10 seats. Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? I think it’s fairly easy. Look for: Are they running an entire division or group (or more) on your product?

Customers

Sales Pop!

JULY 9, 2024

A successful SEO campaign needs to understand your niche and cater to your target audience’s needs. What Is Your Policy on Contract Length and Cancellation? Before signing any contract, it’s important to understand the terms and conditions, particularly regarding contract length and cancellation policies.

Legal

Sales Pop!

JANUARY 24, 2022

Also, you need to study your target niche and evaluate your rivals in the market. For example, suppose you want to introduce smart contracts. When looking for a blockchain development agency, the first step is to define your business concept.

Objectives and Key Results

Martech

AUGUST 6, 2021

But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. DoubleVerify monitors content at the app level where dubious or “niche” apps can wind up alongside premium publishers.

Niche

Search Engine Land

SEPTEMBER 11, 2023

You can drive organic traffic, generate leads, increase conversions, and grow your brand awareness while outranking your competitors and dominating your niche. You face low demand for your product or service SEO is about getting people to find you online when searching for something related to your niche. SUBSCRIBE See terms.

Niche

Martech

MARCH 31, 2023

’ Whereas if you have access to somebody, you hire them or contract out, they’re like, ‘Just send me the list and I’ll do everything else.'” Contracting niche experts for limited projects is another matter.

Contract

Sales Hacker

DECEMBER 10, 2020

Depending on your niche and service offering, you might want to adapt the structure, but for most industries, this structure will serve you well. If you can do this well, there’s a good chance you’ll convince the lead to sign a contract. Then you can use upsells to increase the average order value of a contract. Next Steps.

Niche

Martech

MARCH 31, 2023

’ Whereas if you have access to somebody, you hire them or contract out, they’re like, ‘Just send me the list and I’ll do everything else.'” Contracting niche experts for limited projects is another matter.

Contract

SaaStr

NOVEMBER 1, 2022

One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Application SaaS has matured and increasingly there are fewer niches available to build large businesses. Many of them will get gobbled up by the large platforms. The PP journey is unique for every company.

GTM

Sales Pop!

OCTOBER 18, 2021

You can set a job title, business niche, location, and company size. Proposal creation, contracting, signing, and approving documents are an integral part of a sales team’s day-to-day operations. The best options for sales prospecting and lead generation are as follows: LeadFuze. Document Software. Sales Marketing Support Setup.

Prospecting

Salesmate

JULY 9, 2020

Your success rate for closing deals will depend on your target market, your niche, the products you sell, and the area you serve. After all, it’s essential to understand how much of the gross revenue from a contract actually ends up in the company bank account. Opportunity Win Rate. Deal Profitability.

Pipeline

Hubspot

JULY 24, 2020

For instance, an influencer agency might find brand deals that relate to their niche. If this sounds pretty broad, that's because marketing agencies usually are — there's so many niches and specialties agencies can tackle. Contracted Clients. Agencies can execute projects based on an agreed-upon contract signed by both parties.

Contract

Hubspot

DECEMBER 27, 2019

But what do you offer that makes you stand out from the other consultants in your niche? Share helpful content related to your niche. Establish yourself as an authority in your niche by sharing content that speaks to the problems your ideal client is likely to face. Know your unique value proposition.

Consult

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche