article thumbnail

The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed.

article thumbnail

7 Winning Steps for Effective Objection Handling

Salesforce

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Overcoming Sales Objections: 9 Guaranteed Winning Strategies

Lead Fuze

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. But that’s only the start of the struggle every salesperson has to endure. And in those conversations, there will always be objections.

article thumbnail

How to create a sales playbook that drives results

PandaDoc

Streamline onboarding A well-written sales playbook is a crucial onboarding tool, because it helps new team members become familiar with your sales procedures, tactics, and tools to get them up to speed faster. The result? They can start making their first sales faster, and do so with more confidence. Let’s look at the details.

article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Key account management (KAM), also known as strategic account management, is a concept that first emerged in the 1970s.

article thumbnail

What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

article thumbnail

Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Businesses that implement advanced ABSD strategies stand to see a range of benefits, including but not limited to: A 171% increase in the average annual contract value from each account. The results?

Sell 246