Search Engine Land

JANUARY 25, 2024

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

Objectives and Key Results 117

Objectives and Key Results Campaign Finance Real Estate 117

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. ”) Crafting a compelling headline with conversion copywriting.

Real Estate 121

Real Estate Clients Networking Follow-up 121

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Search Engine Marketing (SEM).

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

MAY 25, 2016

Zero in on whoever your audience may be: friends of couples who recently got engaged, new fathers, postgraduate students, women who work in engineering — the possibilities are endless. Clicks cost a lot on LinkedIn, but what about actual conversions? Clickthrough Rate (CTR). The options are not as granular as other platforms.

CTR 74

CTR Sports Finance Campaign 74

ConversionXL

APRIL 1, 2019

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Transfer parts of the conversation back into your copy.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. That’s… it.

Engineering 129

Engineering Niche Promote Up-sell 129

Hubspot

MAY 23, 2017

A great example of this is TREW Marketing , an inbound marketing agency and HubSpot partner that helps companies market to engineers. But they don't market to all kinds of engineers. They even wrote the book on inbound marketing to engineers. "By They've specialized even further than that. in this rapidly changing space."

Clients 73

Clients Technology Technology Contract 73

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines.

Niche 134

Niche User Experience Real Estate CTR 134

Search Engine Land

AUGUST 18, 2023

A shift in user intent understanding and complex search queries As search engines have evolved, so have users. They are able to move a user through the journey toward conversion in a way that a simple “monthly search volume” metric wouldn’t provide insight upon. Voice search can be a beneficial SEO strategy consideration for brands.

CTR 95

CTR Engineering Strategize Click Through Rate 95

ClickFunnels

JANUARY 26, 2022

Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google. Which niche do you have the potential to dominate? When it comes to solo ads, we’re primarily playing with click-through rates and conversions. Banner Ads.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Search Engine Land

MARCH 13, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Real Estate 109

Real Estate Click Through Rate CTR Angle 109

Search Engine Land

JULY 31, 2023

Increase conversions? If there’s a certain niche placement that's relevant to your campaign that has a really strong CTR and conversion rate, adjust your bids so that it’s able to perform. The post 5 tips for a successful programmatic ad campaign appeared first on Search Engine Land.

Campaign 93

Campaign CTR Niche Networking 93

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Also on this day Google Ads Editor version 2.0

CTR 95

CTR Drivers/motivators Territory Finance 95

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? Conduct keyword research to ensure your content is optimized for search engines. SEO Strategy: Incorporate search engine optimization techniques to improve your content’s visibility on search engines. This helps you refine your own audience targeting.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs).

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Search Engine Land

NOVEMBER 15, 2022

The primary benefit of working with hundreds of companies over the past decade in a variety of spaces and niches is pattern recognition – which is the ability to reliably see what works and what doesn’t to consistently produce results across time or context. (As I'll explain why in the fourth section below on organic CTR. Organic CTR.

CTR 96

CTR Start-ups Construction Niche 96

Lead Fuze

MAY 26, 2023

Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Remember: Versatility attracts attention, Niche expertise earns trust, Tailored solutions secure long-term partnerships. This will help increase visibility among potential clients searching for specific services online.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

AUGUST 11, 2014

You should already be ranking for branded keywords, and comprehensively covering other niche keywords. In a Search Engine Watch article , Nick Eubanks makes the point that “design has become a legitimacy signal.” Let me explain how you can do this: Add conversion paths from every page on your website.

UX 75

UX CTR Strategize Niche 75

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. recommendation engines, chatbots, automated suggestions for collaboration).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114