Cerebral Selling

FEBRUARY 10, 2023

While I’m grateful that my clients feel my presentation style is fun and engaging, to create the live experience I was after (not to mention creating my entire online Sales Academy program), flipping on my webcam, popping in those ubiquitous Apple headphones, and looking down at my laptop wasn’t going to cut it. Here’s the problem.

Presentation 232

Presentation Angle Technology Technology 232

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Today we are going to discuss: The four types of sales conversion rates. The #1 way to increase the conversion rate of your sales funnel. The best conversion rate optimization practices. What Is a Conversion Rate?

Conversion 243

Conversion Sales Lead generation X-functional 243

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130

Customers A/B testing Click Through Rate Legal 130

Partners in Excellence

JUNE 19, 2025

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

Customers 77

Customers Manufacturing Up-sell Conversion 77

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audience’s interests improves discoverability.

Niche 246

Niche CTR Click Through Rate Sales 246

Partners in Excellence

JULY 26, 2024

Let’s step out of our selling roles for a moment and talk about conversations. Think about the conversations you have within your own organizations. Think about the conversations you have with colleagues and partners. Let’s look at the most impactful conversations and meetings.

Conversion 139

Conversion Meeting High impact Pitch 139

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. The same can be said for buyers and customers.

B2B 135

B2B Campaign Represent Presentation 135

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 72

Sell Customers Contract Construction 72

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customers 124

Customers Intrinsic Trust Drivers/motivators 124

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customers 115

Customers Appointment Education Consult 115

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 106

Growth A/B testing Customers Referrals 106

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Campaign 124

Campaign Promote Launch Gaming 124

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customers 126

Customers Technology Technology Represent 126

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customers 111

Customers Technology Technology Represent 111

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customers 68

Customers A/B testing Trust Click Through Rate 68

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Partners in Excellence

JULY 2, 2025

What if we rethought our conversations–with our customers, with our own people? What if we thought, about why the best conversations don’t start with answers? What if we weren’t driven to focus on proving our value, convincing the customer about our POV, but were about exploring an issue together?

Pipeline 125

Pipeline Conversion Start-ups Gaming 125

ClickFunnels

MAY 6, 2025

Whether you’re building momentum or scaling big, the right funnel strategy helps you attract leads, engage your audience, and guide people from curiosity to conversion. Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel.

Growth 130

Growth Strategize Sales Contact 130

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customers 114

Customers B2C Drivers/motivators Territory 114

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Demos: See the software in action, usually with a product specialist and a seller present. Calculating conversions by 1,000 impressions shows free trials nearly double demos. Source: Mike Nierengarten.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Closing Bigger

NOVEMBER 3, 2024

Fathom automatically summarizes conversations and highlights action items or decisions based on the meeting type. This level of customization ensures that important details never slip through the cracks. The post Excerpt from AI Keynote, “Amplifying Your MSP Growth with AI,” presented at ChannelNext West.

Presentation 52

Presentation Growth CRM Meeting 52

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Partners in Excellence

NOVEMBER 15, 2024

Charlie Green and I had a fascinating conversation about a person he’s coaching. They know everything about how our solutions improve productivity, reduce costs, drive growth, improve customer satisfaction. So how are we to become relevant and interesting to prospects and customers? They don’t want to talk to us!

Pitch 127

Pitch Prospecting Presentation Growth 127

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Loss aversion Highlight what customers stand to lose if they don’t act. This often contradicts a marketer’s natural behaviors, too.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. Data visualization: Marketers can create compelling visualizations using R to present data insights to stakeholders.

A/B testing 122

A/B testing Campaign Technique Presentation 122

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. GenAI tailors experiences based on customer behavior, increasing conversion rates. Scalability.

Niche 126

Niche Pipeline Growth Prospecting 126

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. Thanks to PPC, we have conversion rates by keyword and search term.

CTR 108

CTR UX Campaign Education 108

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The Lost Art of Closing shows you how to proactively lead your customer and close your sales.

Contract 337

Contract Contact Clients Prospecting 337

Martech

AUGUST 28, 2024

The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations). The conversational interface allows users to question details across campaigns. Spreadsheet view. Adobe and marketing are synonymous.”

Campaign 119

Campaign Territory Conversion Presentation 119

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. However, this knowledge alone does not guarantee she will always use it in the company’s or customers’ best interests.

Consult 130

Consult Technology Technology Appointment 130

Partners in Excellence

JULY 3, 2025

Fortunately, those conversations are usually conducted in English or a language I have at least passing fluency. There’s a “Strine” version at the bottom But the fact that we are able to bridge these language gaps, we can have deep conversations and are able to connect in impactful ways. But others don’t.

Teamwork 102

Teamwork Clients Cross-sell Pitch 102

Search Engine Land

JULY 11, 2024

In-depth interviews Conduct one-on-one conversations with a participant to explore specific topics and ask in-depth questions. The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Are you simply exploring new content ideas?

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

ClickFunnels

JUNE 10, 2025

Knowing how funnels work helps you build a more intelligent system that turns leads into loyal customers. You’re not just presenting information. Finally, you’ll present the solution they’ve been searching for. The more you test and tweak, the more your funnel becomes a finely tuned conversion machine.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. We might call these conversions, but it’s important to remember that no actual sale is being made. I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Partners in Excellence

MAY 21, 2025

We get research, critical issues, challenges our customers may be facing. We get recommendations for how we leverage these insights in our conversations. It’s fine to ask ChatGPT/Claude to do research on a customer for us. It’s fine to ask it for the biggest challenges that customer has.

High impact 104

High impact Conversion Start-ups Presentation 104